Remote PPC Lead for Multi-Location Growth

Blacksmith Agency LLC; Medellín; Remote; COP 226,574,000 - 388,412,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager for Urgent Care accounts. You will own paid media strategy for a book of urgent care clients, including targeting, budget calls, roadmap, and the narrative for client questions.

You will act as the strategic voice, making calls on campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with a focus on multi-location urgent care businesses and strong ROAS emphasis.

Qualifications

• 3+ years hands-on in paid media across multiple platforms.
• Experience moving ROAS/CPA/pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Paid media for multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for urgent care accounts.
• Handle budget allocation, bidding, targeting and creative testing; decide when to pause or kill a campaign.
• Ensure accurate conversion tracking with GA4, tags, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain numbers on calls.
• Foster account growth through retention, upsell and long-term relationship building.

Job description

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager for Urgent Care accounts. You will own paid media strategy for a book of urgent care clients, including targeting, budget calls, roadmap, and the narrative for client questions.

You will act as the strategic voice, making calls on campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with a focus on multi-location urgent care businesses and strong ROAS emphasis.