Remote Paid Media Specialist: Meta, TikTok & Snapchat

Tgtc; Bogotá ciudad; Remoto; COP 175.893.000 - 271.835.000; Tempo pieno

Descrizione del lavoro

The Global Talent Co. is hiring a hands-on Paid Media Specialist to manage day-to-day ad operations across Meta, TikTok, and Snapchat. You’ll launch, optimize, and track campaigns, collaborating with the founders and following a testing playbook to identify winners.

Focus is on performance metrics (CTR, CPC, CPA) and scaling successful creatives while maintaining platform compliance and efficient asset management.

Competenze

• Hands-on experience launching ads yourself in Meta Ads Manager.
• Solid grasp of core metrics like CTR, CPC, CPA and optimization goals.
• Strong organization and attention to detail with high-volume asset handling.
• Self-driven, proactive approach with data-driven proposals.

Mansioni

• Launch 10–12 new video ads per week across Meta, TikTok and Snapchat; aim for 2–3 launches weekly.
• Adapt each asset per platform (aspect ratios, crops, links, safe zones).
• Write ad copy for every launch (primary text, headlines, descriptions).
• Track ad approvals, appeals, and reporting of platform content rejections.

Conoscenze

Meta Ads Manager

TikTok Ads Manager

Snapchat Ads Manager

Ad optimization

Analytics & metrics

AI tools

English proficiency

Self-management

Strumenti

Google Tag Manager

Google Analytics

Descrizione del lavoro

The Global Talent Co. is hiring a hands-on Paid Media Specialist to manage day-to-day ad operations across Meta, TikTok, and Snapchat. You’ll launch, optimize, and track campaigns, collaborating with the founders and following a testing playbook to identify winners.

Focus is on performance metrics (CTR, CPC, CPA) and scaling successful creatives while maintaining platform compliance and efficient asset management.