Paid Media Social Strategist

Publicis Global Delivery (PGD); Colombia; Presencial; COP 115.118.956 - 191.864.927; Jornada completa

Descripción de la vacante

A leading marketing firm in Colombia is seeking a Social Strategist to drive the strategic planning, execution, and optimization of social media initiatives. This role involves developing social media strategies across platforms like Meta, TikTok, and LinkedIn, as well as leading paid campaign planning and performance analysis. The ideal candidate has over 2 years of experience in digital media planning and strong knowledge of analytics and social media platforms. The position offers full-time employment with a focus on marketing and advertising.

Formación

• 2+ years of experience in paid social strategy or digital media planning.
• Strong knowledge of Meta Ads Manager and at least 2 additional platforms.
• Ability to analyze data and turn insights into actionable optimizations.

Responsabilidades

• Develop and execute social media strategies across multiple platforms.
• Lead planning of paid social campaigns and budget allocation.
• Analyze campaign performance and provide strategic recommendations.

Conocimientos

Analytical skills

Platform expertise

Communication skills

Presentation skills

Cross-functional collaboration

Herramientas

Meta Ads Manager

TikTok Ads

LinkedIn Ads

Pinterest Ads

Snapchat Ads

Descripción del empleo

Senior Talent Acquisition | Recruitment Strategy & Leadership | Driving Business Growth Through People

We are looking for a Social Strategist who can drive the strategic planning, execution, and optimization of paid and organic social media initiatives. This role requires strong analytical skills, platform expertise, and the ability to translate insights into actionable recommendations that support performance and brand growth.

Responsibilities

• Develop and execute social media strategies across platforms such as Meta, TikTok, YouTube, LinkedIn, Pinterest, Snapchat, and others.
• Lead the end-to-end planning of paid social campaigns, including audience definition, creative guidance, budget allocation, and optimization.
• Analyze campaign performance and provide clear, data-driven insights and strategic recommendations.
• Collaborate closely with creative, media, and client teams to ensure alignment and impactful execution.
• Stay up-to-date on platform updates, trends, best practices, and new opportunities for innovation.
• Present strategies, results, and optimizations to internal and external stakeholders.

Requirements

• 2+ years of experience in paid social strategy or digital media planning.
• Strong knowledge of Meta Ads Manager and at least 2 additional platforms (TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, etc.).
• Ability to analyze data, identify insights, and turn them into actionable optimizations.
• Strong communication and presentation skills.
• Ability to work cross-functionally in fast-paced environments.
• English professional level (nice to have, can be required if needed).

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Advertising
• Industries: Technology, Information and Media