Senior B2B Content Strategist

Room4 Media; Cota; Remote; COP 66,960,000 - 133,920,000; Full time

Job summary

Room4 Media seeks a Colombia-based Senior B2B Content Strategist for remote, project-based work. You will audit a company’s digital presence, craft roadmaps, and define the story your buyers will act on, directing the distribution plan across channels for Europe and Latin America.

You will participate in strategic meetings, own the messaging and briefs, and collaborate with our in-house production team. This role is strategic and can lead to a full-time position based on project results.

Qualifications

• 5+ years in B2B content strategy, digital strategy, or communications.
• Storyteller who turns complex subjects into clear stories.
• Writes creative briefs for production teams without back-and-forth questions.
• Has run digital audits and turned findings into roadmaps.
• Experience with complex products with long sales cycles.
• Understands B2B buyer behavior and decision-making.
• Plans distribution across paid ads, PR, owned channels, SEO/AEO.
• Writes strategy, messaging, and briefs in professional English and Spanish.
• Measures results by pipeline influence and cost per qualified lead.
• Defends recommendations with evidence in senior meetings.

Responsibilities

• Run digital audits for clients and prospects: website, content, search and AI visibility, social channels, and competitors.
• Turn audit findings into prioritized roadmaps with phases, timelines, and budgets.
• Research each client’s buyers: roles, problems, objections, and how they consume content during the purchase.
• Build the core story and messaging for each client and audience.
• Write the creative briefs our production team works from: concept, story, audience, message, formats, and deliverables.
• Plan distribution for each campaign across paid ads, PR, and the client’s own channels, with budget split, timing, and targets for each.
• Write the strategy sections of proposals and public tenders with senior leadership.
• Set metrics, review results, and present your recommendations in strategic meetings with leadership and clients.

Skills

B2B content strategy

digital strategy

storytelling

creative briefs

audits & roadmaps

Job description

Senior B2B Content Strategist (Remote, Colombia, Project-based)

Can you audit a B2B company’s digital presence, find what is costing it pipeline, and turn that into a roadmap leadership will approve? Can you take a complex B2B product, find the story its buyers will act on, and decide where that story should run?

Room4 Media is a strategic creative agency that helps brands communicate with clarity across the entire customer journey. We develop strategies and create impactful visual content to increase visibility, generate demand, and support business growth. Our clients are B2B companies across many industries in Europe and Latin America.

We are looking for a Colombia-based Senior B2B Content Strategist to work with our senior leadership. We start on a project basis. If the work is successful, it can lead to a full-time role. You take part in strategic meetings, internally and with clients, and you own the thinking: digital audits, roadmaps, the story, the creative briefs, and the distribution plan. Our in-house production team makes the work from your briefs. This is a strategy role. It is not a social media, community management, or design role. Creating content for your own Instagram, TikTok, or LinkedIn following does not count as B2B strategy experience.

ABOUT YOU

• You have 5+ years in B2B content strategy, digital strategy, or communications, at an agency or in-house at a B2B company.
• You are a storyteller: you turn technical or complex subjects into a clear story buyers remember, without losing accuracy.
• You write creative briefs a production team can build from without coming back with questions.
• You have run digital audits and turned the findings into roadmaps that clients approved and paid for.
• You have built content strategies for complex products with long sales cycles and several decision-makers.
• You understand B2B buyer behavior: how buyers research, who influences the decision, and which content each role pays attention to.
• You plan distribution across paid ads, PR, and owned channels, including search and AI visibility (SEO, AEO, GEO), and you know what each channel does for a B2B buyer.
• You write strategy documents, messaging, and briefs in professional English and Spanish.
• You measure strategy by business results: pipeline influence, account engagement, cost per qualified lead.
• You hold your own in a room with senior executives and defend your recommendations with evidence.

ABOUT THE ROLE

Project-based contract, remote, based in Colombia. You report to senior leadership and work with our account managers, production team, and client marketing and sales leads.

Key responsibilities include:

• Run digital audits for clients and prospects: website, content, search and AI visibility, social channels, and competitors.
• Turn audit findings into prioritized roadmaps with phases, timelines, and budgets.
• Research each client’s buyers: roles, problems, objections, and how they consume content during the purchase.
• Build the core story and messaging for each client and audience.
• Write the creative briefs our production team works from: concept, story, audience, message, formats, and deliverables.
• Plan distribution for each campaign across paid ads, PR, and the client’s own channels, with budget split, timing, and targets for each.
• Write the strategy sections of proposals and public tenders with senior leadership.
• Set metrics, review results, and present your recommendations in strategic meetings with leadership and clients.

WHAT YOU’LL GET

• A seat in strategic meetings with senior leadership and clients.
• Ownership of strategy on the projects you lead.
• A production team that makes what you brief.
• Work with B2B clients across many industries in Europe and Latin America.
• A path to a full-time role based on the results of your projects.