Regional Sr. Manager – Martech Strategy & Growth LATAM

Interpublic Group (IPG); Bogotá; On-site; COP 234,338,384 - 312,451,179; Full time

Benefits offered by this job

Competitive compensation and benefits

Job summary

A leading marketing technology firm in Bogotá is seeking a Regional Sr. Manager for Martech Strategy & Growth LATAM. You will develop sales strategies and lead partnerships within the Google Marketing Platform. The ideal candidate is a Martech expert with a proven sales background and the ability to engage with C-level stakeholders. Competitive benefits offered in a dynamic environment.

Qualifications

• Proven experience with Google Marketing Platform.
• Hands-on experience in Martech platforms.
• Background in agency, consultancy, or digital transformation.

Responsibilities

• Develop and execute the regional sales strategy for GMP and Martech services.
• Lead strategic partnership with Google to elevate reseller capabilities.
• Build strong relationships with stakeholders across IPG agencies.

Skills

Martech expertise

Strategic sales

Consultative sales

Business development

Stakeholder engagement

Fluency in English

Understanding of LATAM landscape

Sales-driven mindset

Tools

Google Marketing Platform

Adobe

Salesforce

Job description

Regional Sr. Manager – Martech Strategy & Growth LATAM

We are Acxiom, the data-driven technology marketing agency at the heart of IPG. We're leading innovation in Martech and redefining growth for top brands and agencies across Latin America.

As part of one of IPG’s agencies, you’ll be stepping into a high-impact role where strategy meets execution — helping our partners and clients unlock the full potential of their digital investments.

We're looking for a seasoned Martech leader to drive growth for our Google Marketing Platform (GMP) tech resale and associated services. This role is a mix of strategy, consultative sales, and business development — with the opportunity to lead key initiatives, expand our regional presence, and build lasting value for IPG and our clients.

You will:

• Develop and execute the regional sales strategy for GMP and Martech services.
• Lead the strategic partnership with Google to elevate our reseller capabilities.
• Build strong relationships with stakeholders across IPG agencies and client teams.
• Standardize excellence across LATAM — bringing structure, clarity, and impact.
• Act as a senior advisor on Martech to both internal leadership and external clients.
• Accelerate new business opportunities and drive revenue through tech-driven solutions.
• A Martech expert with hands-on experience in platforms like GMP, Adobe, Salesforce, etc.
• A builder — strategic, proactive, and unafraid to roll up your sleeves.
• A trusted advisor who can engage confidently with C-level stakeholders.
• Someone with regional fluency — strong understanding of the LATAM business landscape.
• Fluent in English (Spanish or Portuguese highly preferred).
• Proven experience with Google Marketing Platform.
• Knowledge of Martech & AdTech ecosystems.
• Background in agency, consultancy, or digital transformation.
• Sales-driven mindset with a passion for growth.
• Willingness to travel regionally.
• Join one of the most forward-thinking agencies in IPG.
• Be at the forefront of Martech innovation in Latin America.
• Lead meaningful partnerships that shape the future of digital marketing.
• Work with brilliant, passionate professionals who thrive on impact.
• Competitive compensation and benefits in a dynamic, supportive environment.

Seniority level: Director

Employment type: Full-time

Job function: Sales, Marketing, and Advertising

Industries: Advertising Services, Technology, Information and Media, and Digital Accessibility Services