Regional Programmatic Specialist LATAM

Omnicom Media LATAM; Bogotá ciudad; On-site; COP 40,000,000 - 60,000,000; Full time

Job summary

Omnicom Media LATAM in Bogotá seeks a Regional Programmatic Specialist to support implementation, optimization, and performance analysis of digital media campaigns across LATAM markets, focusing on Google Ads and DV360.

You will manage campaign setup, monitoring, budgeting, and reporting, collaborate with regional teams, stay current with platform updates, and contribute to integrated campaigns on Meta, TikTok, and X.

Qualifications

• 2–4 years of experience managing digital and programmatic campaigns.
• Hands-on with Google Ads and DV360.
• Strong analytical and reporting skills; advanced Excel.
• English proficiency: B2+.

Responsibilities

• Set up, launch, and manage digital campaigns across Google Ads and DV360.
• Monitor campaign delivery, pacing, budgets, and performance to ensure alignment with media plans.
• Implement ongoing optimizations based on campaign performance and business objectives.
• Analyze campaign data and identify opportunities to improve efficiency and results.
• Conduct regular campaign audits and quality assurance checks to ensure accurate implementation of targeting, budgets, creatives, and tracking.
• Support reporting activities by providing performance insights and recommendations.
• Collaborate with regional and local teams to ensure successful campaign execution.
• Maintain knowledge of industry trends, platform updates, and digital media best practices.
• Support integrated campaigns involving social platforms such as Meta, TikTok, and X (Twitter) when required.

Skills

Analytical thinking

Budget management

Organizational skills

Communication

English proficiency

Tools

Google Ads

DV360

Meta Ads Manager

TikTok Ads

X Ads

Job description

We are looking for a Regional Programmatic Specialist to support the implementation, optimization, and performance analysis of digital media campaigns across LATAM markets. This role will focus primarily on campaign execution within Google Ads and DV360, ensuring campaigns are launched accurately, monitored closely, and optimized to achieve business and performance objectives.

The ideal candidate will have hands‑on experience managing programmatic and digital campaigns, a strong analytical mindset, and the ability to collaborate effectively within a fast‑paced regional environment.

Key Responsibilities:

• Set up, launch, and manage digital campaigns across Google Ads and DV360.
• Monitor campaign delivery, pacing, budgets, and performance to ensure alignment with media plans.
• Implement ongoing optimizations based on campaign performance and business objectives.
• Analyze campaign data and identify opportunities to improve efficiency and results.
• Conduct regular campaign audits and quality assurance checks to ensure accurate implementation of targeting, budgets, creatives, and tracking.
• Support reporting activities by providing performance insights and recommendations.
• Collaborate with regional and local teams to ensure successful campaign execution.
• Maintain knowledge of industry trends, platform updates, and digital media best practices.
• Support integrated campaigns involving social platforms such as Meta, TikTok, and X (Twitter) when required.

Qualifications:

• 2-4 years of experience managing digital and programmatic campaigns.
• Hands‑on experience with:
• Google Ads
• DV360
• Basic knowledge of Meta Ads Manager, TikTok Ads, and X (Twitter) Ads is a plus.
• Experience managing campaign budgets, pacing, optimization, and performance analysis.
• Strong analytical and problem‑solving skills.
• Advanced Excel and reporting capabilities.
• Excellent organizational and communication skills.
• Ability to manage multiple campaigns simultaneously in a fast‑paced environment.
• English proficiency: B2 or higher.

What We're Looking For

A proactive and detail‑oriented professional with strong executional capabilities, analytical thinking, and a passion for digital media and programmatic advertising. The ideal candidate thrives in a collaborative environment and is committed to driving campaign excellence across multiple LATAM markets.