Regional Marketing Effectiveness Manager — Analytics

Diageo; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Diageo in Bogotá is seeking a Regional Marketing Effectiveness Analyst to help translate data into actionable insights and empower marketers to drive growth. You will apply global ME capabilities, collaborate with markets and brands, and support the deployment of measurement plans including MMM, attribution and scenario planning.

You will partner with marketing, strategy, finance and commercial teams to operationalize insights and embed data-informed decisions that maximize business value from

Qualifications

• 8+ years of experience in marketing analytics, marketing effectiveness, media analytics, consumer insights, consulting, econometric modelling agencies or related analytical roles.

Responsibilities

• Partner with regional, category, market and brand stakeholders to understand business questions and support delivery of Marketing Effectiveness plans.
• Work closely with Global Marketing Effectiveness team to execute the regional measurement agenda and support business priorities.
• Support delivery of regional, category and brand marketing performance objectives through application of Marketing Effectiveness tools and recommendations.
• Help track and communicate value delivered through Marketing Effectiveness initiatives and optimization actions.

Skills

Marketing analytics

Marketing effectiveness

Media analytics

Consumer insights

Econometric modelling

Job description

Diageo in Bogotá is seeking a Regional Marketing Effectiveness Analyst to help translate data into actionable insights and empower marketers to drive growth. You will apply global ME capabilities, collaborate with markets and brands, and support the deployment of measurement plans including MMM, attribution and scenario planning.

You will partner with marketing, strategy, finance and commercial teams to operationalize insights and embed data-informed decisions that maximize business value from