Platform Marketing Manager: CIO/CTO Narrative & GTM

Workday; Colombia; On-site; COP 90,000,000 - 150,000,000; Full time

Job summary

Workday is seeking a Senior Product Marketing Manager on the Platform Marketing team to evolve our platform narrative for CIOs, CTOs, and analysts. You will translate platform capabilities into a coherent story, partnering with Product Marketing, Product Management, DevRel, Field Marketing, and Sales to ensure consistency across all customer touchpoints.

You will drive narratives, develop compelling use cases, and enable field teams to tell the platform story with confidence, measuring adoption

Qualifications

• 8–10+ years in product or platform marketing.
• Familiar with platform products and IT buyer personas.
• Strong cross-functional orchestration without formal authority.
• Excellent executive communication and presence.

Responsibilities

• Lead platform narratives and positioning for CIOs/CTOs and analysts.
• Translate platform capabilities into a compelling storyline.
• Collaborate with global marketing, product, and field teams to ensure coherence.
• Equip sales and leadership with tools to tell the platform story credibly.

Skills

Executive storytelling

Cross-functional leadership

Platform marketing

Technical buyer personas

CTO/CIO conversations

Job description

Workday is seeking a Senior Product Marketing Manager on the Platform Marketing team to evolve our platform narrative for CIOs, CTOs, and analysts. You will translate platform capabilities into a coherent story, partnering with Product Marketing, Product Management, DevRel, Field Marketing, and Sales to ensure consistency across all customer touchpoints.

You will drive narratives, develop compelling use cases, and enable field teams to tell the platform story with confidence, measuring adoption