Hybrid Platform PMM Lead for Build & Extend

Workday; Colombia; Híbrido; COP 416.031.000 - 624.046.000; Jornada completa

Descripción de la vacante

Workday's Platform GTM & Portfolio Strategy team drives platform growth by shaping messaging, enabling field teams, and delivering go-to-market programs. The role ensures a credible platform story across buyers, analysts, and sales, while partnering with product, PMK, developer relations, and GTM teams.

The position focuses on building assets, running programs, and ensuring consistent communication across campaigns, launches, and field activities—critical for Platform Build, Extend, and related

Formación

• 4–8 years in product marketing or a closely adjacent GTM function.
• Experience in enterprise SaaS, developer tools, or data products gives you a head start.
• You are high agency by nature; you spot what needs doing and go after it without waiting to be assigned the work.
• You hold multiple contexts without losing precision and can shift between tasks.

Responsabilidades

• Messaging, Positioning & Value Proposition — maintain narrative consistency across launches and assets.
• Product Launches & Adoption — lead the full launch motion end-to-end.
• Demand Generation & Pipeline Acceleration — conceptualize and execute demand gen content.
• Field Enablement & Activation — enable sellers with materials, talk tracks, pricing, demos.

Conocimientos

Product marketing

GTM

Enterprise SaaS

Developer tools

Herramientas

Data products

Ownership

Descripción del empleo

Workday's Platform GTM & Portfolio Strategy team drives platform growth by shaping messaging, enabling field teams, and delivering go-to-market programs. The role ensures a credible platform story across buyers, analysts, and sales, while partnering with product, PMK, developer relations, and GTM teams.

The position focuses on building assets, running programs, and ensuring consistent communication across campaigns, launches, and field activities—critical for Platform Build, Extend, and related