Platform Product Marketing Manager

Workday; Colombia; On-site; COP 90,000,000 - 150,000,000; Full time

Job summary

Workday is seeking a Senior Product Marketing Manager on the Platform Marketing team to evolve our platform narrative for CIOs, CTOs, and analysts. You will translate platform capabilities into a coherent story, partnering with Product Marketing, Product Management, DevRel, Field Marketing, and Sales to ensure consistency across all customer touchpoints.

You will drive narratives, develop compelling use cases, and enable field teams to tell the platform story with confidence, measuring adoption

Qualifications

• 8–10+ years in product or platform marketing.
• Familiar with platform products and IT buyer personas.
• Strong cross-functional orchestration without formal authority.
• Excellent executive communication and presence.

Responsibilities

• Lead platform narratives and positioning for CIOs/CTOs and analysts.
• Translate platform capabilities into a compelling storyline.
• Collaborate with global marketing, product, and field teams to ensure coherence.
• Equip sales and leadership with tools to tell the platform story credibly.

Skills

Executive storytelling

Cross-functional leadership

Platform marketing

Technical buyer personas

CTO/CIO conversations

Job description

Your work days are brighter here.

We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.

About the Team

The Platform Marketing team drives the strategy and go-to-market for establishing Workday as a platform company.. Our team owns the narrative that connects Workday's platform capabilities (AI, agent governance, developer tooling, integrations, security, extensibility) into a single, coherent story for technical executives, analysts, and the market. We partner closely with Product Management, DevRel, Field Marketing, and Sales to ensure Workday's platform story is consistent, credible, and lands everywhere it shows up.

About the Role

As a senior Product Marketing Manager on the Platform Marketing team, you'll drive and evolve Workday's platform narrative for the audience that decides whether Workday is a strategic bet or a point solution: CIOs, CTOs, and the analysts who cover them.

You will work to deeply understand the challenges and motivations facing these audiences and translate Workday's evolving platform and technical solutions into a narrative. This requires fluency with platform products and technical IT personas so the narrative. Success in this role will be measured through impact across narrative adoption, market perception, and field effectiveness. Example outcomes include:

Driving measurable increases in cross-platform engagement and land-and-expand motions

Establishing and strengthening Workday's platform position with technical executives and industry analysts - reflected in analyst report placement and tone, executive share-of-voice, and thought leadership visibility with CIO/CTO audiences.

Equip leadership, field marketing, sellers, and outbound teams to deliver the platform narrative with confidence

You will be responsible for:

1. CIO/CTO-facing Platform narratives & positioning. Translate platform strategy into positioning and messaging built for CIOs and CTOs, driving development of the core Platform narrative, establishing how AI, developer tooling, integrations, security, and other platform capabilities connect into a coherent story.
2. Market, Competitive & Analyst Intelligence. Conduct ongoing market, competitive, and customer research to understand the challenges facing CIOs and CTOs. Drive analyst relations for the platform story, ensuring Workday's positioning holds up under analyst scrutiny and is reflected accurately in coverage.
3. Cross-Functional GTM Orchestration. Partner across global marketing (campaigns, events, comms, field enablement) to weave the platform narrative consistently into everything customer- and market-facing. Align with Product Marketing peers, Product Management, DevRel, Field Marketing, Sellers, and Analysts so the platform story stays coherent across every audience it reaches.
4. Field & Leadership Enablement. Build the tools, narratives, and use cases that let sellers and executives tell the platform story credibly to prospects and customers. Track where the narrative is (and isn't) landing, and iterate based on field and market feedback.

About You

Basic Qualifications

• 8-10+ years in product or platform marketing, with a track record of owning executive-level narrative and positioning across a portfolio or platform rather than a single product.
• Genuine familiarity with platform products and technical IT buyer personas; comfortable enough with the technical substance of AI, developer tooling, integration, and security to hold a credible conversation with a CTO, even without hands‑on engineering depth. Familiarity with developer personas and AI platform products is a strong plus.
• Skilled at cross-functional orchestration without formal authority: able to align Product Marketing, Product Management, DevRel, Field Marketing, and Sellers around one narrative, and keep that alignment on track as the narrative and priorities shift.
• Strong executive presence and communication: trusted to