Performance Marketing Assistant

Kaplan Languages Group; Bogotá; On-site; COP 16,000,000 - 21,000,000; Full time

Job summary

Kaplan Languages Group seeks a Performance Marketing Assistant to support international digital marketing operations. This full-time role suits someone analytical, proactive, and eager to learn about paid media and campaign optimization across global markets.

You will assist with planning, executing, and optimizing campaigns on Google Ads, Bing Ads, Facebook Ads, and more, manage daily budgets, produce performance reports, and collaborate with Content and Design teams to craft banners and

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• Google Ads certification is a plus.
• Strong analytical skills and attention to detail.

Responsibilities

• Support planning, execution, and optimization of campaigns on Google Ads, Bing Ads, Facebook Ads, and retargeting.
• Maintain ad account health with copy, keywords, bid adjustments and landing page reviews.
• Manage daily budgets and ensure monthly spend targets are met.
• Prepare regular and ad hoc performance reports.
• Collaborate with team to identify trends and insights.
• Assist with A/B testing for ads and landing pages.
• Research best practices and emerging trends.
• Work with Content and Design to develop banners, videos, and landing pages.

Skills

Digital marketing

Analytical skills

Attention to detail

Teamwork

Fluent English

Education

Bachelor’s degree in Business/Marketing

Tools

Google Ads

Facebook Ads

Google Analytics

Data Studio

Excel

PowerPoint

Word

Job description

This role is with KLG, a global leader in international education. KLG is now owned by Inspirit Capital and continues to deliver world-class educational experiences through its international network of schools and university partners.

Job Description

Positively Languages is seeking a Performance Marketing Assistant to support its international digital marketing operations. This full-time role is ideal for someone analytical, proactive, and eager to learn about paid media and campaign optimization across global markets.

Key Responsibilities

• Support the planning, execution, and optimization of campaigns on Google Ads, Bing Ads, Facebook Ads, retargeting, and other platforms.
• Maintain ad account health, including ad copy creation, keyword research, bid adjustments, targeting, and landing page reviews.
• Manage daily budgets and ensure monthly spend targets are met.
• Prepare regular and ad hoc performance reports.
• Collaborate with team members to identify trends and actionable insights.
• Assist with A/B testing for ads and landing pages.
• Conduct research on best practices and emerging trends.
• Work with Content and Design teams to develop creative assets such as banners, videos, and landing pages.

Qualifications

Education

• Bachelor’s degree in Business, Marketing, or related fields.
• Google Ads certification is a plus.

Skills and Qualities

• Passion for digital marketing and strong analytical skills.
• Excellent attention to detail and a proactive attitude.
• Team-oriented and able to work independently.
• Fluency in written and spoken English; additional languages are an advantage.
• Familiarity with Google Ads, Facebook Ads, Google Analytics, and Data Studio.
• Proficient in Excel, Word, and PowerPoint.