Global Performance Marketing Assistant

Kaplan Languages Group

Bogotá

On-site

COP 16,000,000 - 21,000,000

Full time

7 days ago

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Job summary

Kaplan Languages Group seeks a Performance Marketing Assistant to support international digital marketing operations. This full-time role suits someone analytical, proactive, and eager to learn about paid media and campaign optimization across global markets.

You will assist with planning, executing, and optimizing campaigns on Google Ads, Bing Ads, Facebook Ads, and more, manage daily budgets, produce performance reports, and collaborate with Content and Design teams to craft banners and

Qualifications

Bachelor’s degree in Business, Marketing, or related field.
Google Ads certification is a plus.
Strong analytical skills and attention to detail.

Responsibilities

Support planning, execution, and optimization of campaigns on Google Ads, Bing Ads, Facebook Ads, and retargeting.
Maintain ad account health with copy, keywords, bid adjustments and landing page reviews.
Manage daily budgets and ensure monthly spend targets are met.
Prepare regular and ad hoc performance reports.
Collaborate with team to identify trends and insights.
Assist with A/B testing for ads and landing pages.
Research best practices and emerging trends.
Work with Content and Design to develop banners, videos, and landing pages.