US Paid Media Consultant, Performance Marketing (Hands-on)

LLYC; Bogotá ciudad; On-site; COP 48,000,000 - 72,000,000; Full time

Benefits offered by this job

Health, dental, vision, and life保险

Paid Parental Leave

401(k) match potential and flex账户

Flexible work schedules and Summer H**

Job summary

LLORENTE & CUENCA in Bogotá is seeking a Digital Media Consultant to lead SEM strategy and activation for major client accounts. You will manage Paid Search campaigns, optimize bids, and collaborate with cross-functional teams to drive measurable results.

The ideal candidate has 4+ years in performance media, strong analytics, English fluency, and a proven track record in an agency setting. This role offers on-site work in Bogotá with a dynamic, global client base.

Qualifications

• 4+ years of performance media experience in an agency or multi-brand setting.
• Expertise with SEM platforms (SA360, Google Ads, Bing).
• Experience with conversion tracking via GTM and GA4.
• Fluent English (written and spoken).
• Strong analytical and reporting skills.
• Proficient in spreadsheets for data analysis.
• Ability to collaborate with internal teams and clients.
• Direct client management experience.
• Google Ads certification.

Responsibilities

• Develop strategic recommendations and activation plans for clients.
• Activate Paid Search campaigns with hands-on SEM activation.
• Manage and optimize SEM campaigns, focusing on KPIs like ROAS and CPL/CPA.
• Monitor performance and generate detailed reports using analytics tools.
• Stay up to date with SEM trends and apply new techniques.
• Manage advertising budgets to maximize ROI.
• Collaborate with other teams to align marketing strategies.
• Support monthly forecasting and budget pacing with clients.

Skills

Paid Search (SEM)

Agency experience

GA4

GTM

Google Ads certification

English proficiency

Analytical skills

Spreadsheet skills

Education

Bachelor's Degree in Marketing/Business

Tools

SA360

Google Ads

Microsoft Bing

Looker Studio

Google Tag Manager

Programmatic DSPs

Job description

LLORENTE & CUENCA

LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.

OUR CULTURE

You bring the ambition-our proposal to talent in a nutshell: Challenges drive our boldness, teamwork leads us to success, and growth is a shared journey.

Flexibility is how we work. We believe in a flexible model that not only boosts your productivity, but also helps you maintain balance between your personal and professional life.

We celebrate diversity and the unique value of each individual. We embrace differences and are committed to building a more inclusive, fair, and better society.

We believe in the transformative power of what we do. Through the José Antonio Llorente Foundation, you can get involved in projects that create positive change in the community.

At LLYC, we believe in Challenge as a driver of growth, in the strength of Teamwork, in Flexibility to adapt to our changing environment, in Diversity as a source of innovation, in Commitment to excellence, and in continuous Growth to keep moving forward. If you identify with these values—we’d love to meet you!

About The Position

In the position of Digital Media Consultant (Performance Marketing), you will be an integral part of the digital strategy development and activation across the key service offering of Paid Search (SEM) programs. This role offers exposure to clients, cross-functional agency leads, and direct management of SEM Paid Search programs.

WHAT WILL YOU DO IN YOUR DAY TO DAY?

• Participate in the development of strategic recommendations, activation plans, and actionable results to clients in a clear, compelling manner.
• Activate paid digital media initiatives with hands-on experience in Paid Search (SEM) advertising.
• Manage and optimize Paid Search campaigns through keyword research, match type strategy, search query analysis, negative keyword management, ad copy testing, Quality Score improvement initiatives, and conversion tracking to drive performance against client KPIs.
• Accountable for achieving goals and KPIs for a portfolio of clients to ensure on-time and complete delivery of campaigns. Responsible for analyzing performance data to extract actionable insights and optimize conversion rates, ROAS, CPL/CPA, MQL-to-SQL, and other key metrics.
• Regularly monitor campaign performance and make adjustments to optimize effectiveness. Use analytical tools to interpret data and generate detailed reports.
• Stay up to date with the latest SEM, PPC, and digital media advertising trends, applying new techniques and technologies to continuously improve campaign performance.
• Efficiently manage the assigned advertising budget, ensuring maximum return on investment.
• Work with other teams to ensure an integrated marketing strategy.
• Support monthly forecasting and budget pacing across accounts, collaborating directly with clients and the agency finance team.

What We Are Looking For

• 4+ years of performance media experience, within an agency or multi-brand environment.
• Expertise with SEM paid search media platforms (SA360, Google Ads, Microsoft Bing, etc.) with 4+ years of hands-on Paid Search (SEM/PPC) experience within an agency or multi-brand environment.
• Experience implementing and troubleshooting conversion tracking through Google Tag Manager, Google Analytics 4, and platform-specific tracking solutions.
• Experience with social media platforms (Meta, Instagram, LinkedIn, TikTok, X/Twitter, etc.) is a plus.
• Experience with Programmatic DSPs, direct and/or managed services is a plus.
• Advanced knowledge of bidding strategies, targeting, and campaign optimization.
• Google Ads certification (Search, Display, Shopping, Video and other relevant categories).
• Strong analytical skills and attention to detail. Proficiency with analytics and reporting platforms (Google Analytics, Looker Studio, etc.).
• Advanced knowledge in using spreadsheets (Google Sheets, Excel) for reporting, data analysis, and process automation.
• Proficient in English, both in writing and speaking.
• Ability to work in a dynamic environment and quickly adapt to change.
• Ability to collaborate with internal teams and clients to develop strategies aligned with business objectives.
• Effective communication and presentation skills.
• Experience in direct client management, with the ability to understand their needs and propose effective solutions.

Academic Requirements

• Bachelor’s Degree in Marketing, Business Administration, Finance, or a related field, with proven experience in Paid Media Advertising.

Benefits And Perks

• Health, dental, vision, and life insurance
• Paid Parental Leave
• 401(k) match potential and flex accounts
• Flexible work schedules and Summer Hours

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.