Performance‑Driven Digital Ad Trafficker

Rush Street Interactive

Bogotá ciudad

On-site

COP 60,000,000 - 120,000,000

Full time

14 days+

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Job summary

Rush Street Interactive is seeking a Digital Ad Trafficker to execute and optimize campaigns across major platforms, ensuring proper structure, targeting, and measurement. You will monitor KPIs daily, run A/B tests, and deliver performance reports to support efficient media investment.

Collaboration with digital and creative teams is essential, and experience with analytics tools is required. The role requires a graduate degree in Marketing or related field, 4+ years of paid media experience,

Qualifications

Graduate degree in Marketing, Digital Marketing, or related fields.
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Responsibilities

Implement, manage, and optimize digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Apple Search Ads, and other paid media channels.
Set up Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns, ensuring proper campaign structure, audience targeting, objectives, and bidding strategies.
Manage audiences, remarketing, budgets, conversions, and events to maximize campaign performance and media investment efficiency.
Monitor and optimize KPIs on a daily basis, including CPA, CPC, CTR, CPM, ROAS, CAC, CPI, conversion rate, and other relevant metrics.
Design and execute A/B tests on ads, audiences, targeting, creatives, and landing pages to identify optimization opportunities.
Configure, validate, and monitor campaign tracking through Google Tag Manager, Google Analytics 4, AppsFlyer, Adjust, or similar tools, ensuring accurate performance measurement.
Prepare periodic performance reports and dashboards in Looker Studio or similar platforms, presenting data-driven analysis, findings, and optimization recommendations.