Digital Ad Trafficker

Rush Street Interactive; Bogotá ciudad; Presencial; COP 60.000.000 - 120.000.000; Jornada completa

Descripción de la vacante

Rush Street Interactive is seeking a Digital Ad Trafficker to execute and optimize campaigns across major platforms, ensuring proper structure, targeting, and measurement. You will monitor KPIs daily, run A/B tests, and deliver performance reports to support efficient media investment.

Collaboration with digital and creative teams is essential, and experience with analytics tools is required. The role requires a graduate degree in Marketing or related field, 4+ years of paid media experience,

Formación

• Graduate degree in Marketing, Digital Marketing, or related fields.
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Responsabilidades

• Implement, manage, and optimize digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Apple Search Ads, and other paid media channels.
• Set up Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns, ensuring proper campaign structure, audience targeting, objectives, and bidding strategies.
• Manage audiences, remarketing, budgets, conversions, and events to maximize campaign performance and media investment efficiency.
• Monitor and optimize KPIs on a daily basis, including CPA, CPC, CTR, CPM, ROAS, CAC, CPI, conversion rate, and other relevant metrics.
• Design and execute A/B tests on ads, audiences, targeting, creatives, and landing pages to identify optimization opportunities.
• Configure, validate, and monitor campaign tracking through Google Tag Manager, Google Analytics 4, AppsFlyer, Adjust, or similar tools, ensuring accurate performance measurement.
• Prepare periodic performance reports and dashboards in Looker Studio or similar platforms, presenting data-driven analysis, findings, and optimization recommendations.

Conocimientos

Analytical mindset

Attention to detail

Cross-functional collaboration

Strong communication

English proficiency (B1)

Educación

Graduate degree in Marketing or related field

Herramientas

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

X Ads

Apple Search Ads

Google Analytics 4

Google Tag Manager

Looker Studio

AppsFlyer

Adjust

DV360

Descripción del empleo

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We're building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

The Digital Ad Trafficker is responsible for the execution, management, and optimization of digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other paid media platforms. The role ensures campaigns are launched with the correct structure, targeting, and bidding strategies, and that performance is measured accurately through Google Tag Manager, GA4, and mobile attribution tools. Working closely with the digital and creative teams, this person monitors key acquisition KPIs on a daily basis, runs A/B tests to identify improvement opportunities, and delivers performance reporting that supports efficient media investment and continuous growth in acquisition results.

What You'll Do:

• Implement, manage, and optimize digital advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Apple Search Ads, and other paid media channels.
• Set up Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns, ensuring proper campaign structure, audience targeting, objectives, and bidding strategies.
• Manage audiences, remarketing, budgets, conversions, and events to maximize campaign performance and media investment efficiency.
• Monitor and optimize key performance indicators (KPIs) on a daily basis, including CPA, CPC, CTR, CPM, ROAS, CAC, CPI, conversion rate, and other relevant metrics.
• Design and execute A/B tests on ads, audiences, targeting, creatives, and landing pages to identify continuous improvement opportunities.
• Configure, validate, and monitor campaign tracking through Google Tag Manager, Google Analytics 4, AppsFlyer, Adjust, or similar tools, ensuring accurate performance measurement.
• Prepare periodic performance reports and dashboards in Looker Studio or similar platforms, presenting data-driven analysis, findings, and optimization recommendations.

What You'll Bring:

• Graduate degree in Marketing, Digital Marketing, or related fields.
• 4+ years of experience in roles related to Paid Media, Digital Trafficking, Performance Marketing, or Digital Advertising.
• Experience managing campaigns in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, and Apple Search Ads.
• Experience managing Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns.
• Knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio.
• Knowledge of or experience with mobile attribution platforms such as AppsFlyer, Adjust, Branch, or similar.
• Intermediate to advanced command of Excel or Google Sheets for data analysis and reporting.
• Experience building dashboards and interpreting metrics to support decision-making.
• Experience working with automation tools, dashboards, or data connectors such as Supermetrics, Looker Studio, or similar.
• Analytical skills to identify optimization opportunities and improve campaign performance through data.
• Ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Ability to work collaboratively with cross-functional teams and manage responsibilities autonomously.
• Organized, proactive, detail-oriented, and results-driven, with a continuous improvement mindset.
• English proficiency at a B1 level.
• Knowledge of Google Play Console and App Store Connect, preferred.
• Knowledge of programmatic advertising platforms such as Google Display & Video 360 (DV360) or similar, preferred.
• Experience in the video gaming, sports betting, digital entertainment, technology, or mobile app industries, preferred.
• Interest or experience in the sports industry.

What Makes Us Great:

• Work-life balance initiatives
• Autonomy - we embrace personal freedom and responsibility
• Creativity - we are open to new ideas of how we can be better
• Growth - we want you to develop personally as well as professionally
• Top-notch professionals who are passionate about what they do
• People-oriented environment and supportive atmosphere

As a rapidly growing company in an emerging industry, you'll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.

Rush Street Interactive uses AI-assisted tools at select stages of the hiring process to enhance efficiency, consistency, and communication. AI does not make hiring decisions - final decisions are made exclusively by our recruiting and hiring teams.