Paid Media Traffic Strategist

GamblingCareers.com; Bogotá ciudad; On-site; COP 186,840,000 - 280,260,000; Full time

Job summary

Rush Street Interactive Colombia is seeking a Digital Ad Trafficker to lead rapid testing and optimization of paid media campaigns across Google, Meta, TikTok, LinkedIn, X, and Apple Search Ads. You will structure campaigns, manage audiences and budgets, and measure with GTM and GA4 to drive growth.

You will collaborate with digital and creative teams, deliver insights, and implement data-driven strategies while maintaining high data accuracy and reporting standards.

Qualifications

• Graduate degree in Marketing, Digital Marketing, or related fields.
• 4+ years of experience in Paid Media, Digital Trafficking, Performance Marketing, or Digital Advertising.
• Experience managing campaigns in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, and Apple Search Ads.
• Experience managing Search, Display, Video, Performance Max, Shopping, Lead Gen, and App Campaigns.
• Knowledge of GA4, GTM, GA4, and Looker Studio.
• Knowledge of mobile attribution platforms such as AppsFlyer, Adjust, Branch, or similar.
• Intermediate to advanced Excel or Google Sheets for data analysis.
• Experience building dashboards and interpreting metrics to support decision-making.
• Experience with automation tools or data connectors like Supermetrics or Looker Studio.
• Analytical mindset to identify optimization opportunities and improve campaign performance.
• Ability to manage multiple campaigns, priorities, and deadlines.
• Collaborative, proactive, and autonomous work style.
• Organized, detail-oriented, and results-driven with a continuous improvement mindset.
• English proficiency at a B1 level.
• Knowledge of Google Play Console and App Store Connect preferred.
• Knowledge of DV360 or similar preferred.
• Experience in gaming, sports betting, digital entertainment, tech, or mobile apps preferred.
• Interest or experience in the sports industry.

Responsibilities

• Implement, manage, and optimize digital advertising campaigns across multiple platforms.
• Set up Search, Display, Video, Performance Max, Shopping, Lead Gen, and App Campaigns with proper structure and bidding.
• Manage audiences, remarketing, budgets, conversions, and events to maximize performance.
• Monitor KPIs daily including CPA, CPC, CTR, CPM, ROAS, CAC, CPI, and conversion rate.
• Design and execute A/B tests on ads, audiences, and landing pages to find improvements.
• Configure and monitor campaign tracking via GTM, GA4, AppsFlyer, Adjust, or similar tools.
• Prepare periodic performance reports and dashboards in Looker Studio or similar platforms.

Skills

Paid Media

Digital Trafficking

Performance Marketing

Digital Advertising

Excel/Sheets

Dashboards

Data analysis

Looker Studio

GA4/GTM

Mobile attribution

Automation tools

English B1

Education

Graduate degree in Marketing or related

Tools

GA4

Google Tag Manager

Looker Studio

AppsFlyer

Adjust

Branch

Job description

Rush Street Interactive Colombia is seeking a Digital Ad Trafficker to lead rapid testing and optimization of paid media campaigns across Google, Meta, TikTok, LinkedIn, X, and Apple Search Ads. You will structure campaigns, manage audiences and budgets, and measure with GTM and GA4 to drive growth.

You will collaborate with digital and creative teams, deliver insights, and implement data-driven strategies while maintaining high data accuracy and reporting standards.