Remote Digital Ad Traffic & Optimization Specialist

Rush Street Interactive; Bogotá; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

Rush Street Interactive Colombia is seeking a Digital Ad Trafficker to manage and optimize paid media campaigns across Google Ads, Meta, TikTok, and more. You will set up campaigns, manage audiences, budgets, and events, and monitor KPIs daily to drive efficient media investment and growth.

You will collaborate with digital and creative teams, validate tracking with GTM/GA4, and produce data-driven reports and dashboards to support decision-making and continuous improvement.

Qualifications

• Bachelor or graduate degree in Marketing, Digital Marketing, or related field.
• 2+ years in Paid Media, Digital Trafficking, Performance Marketing, or Digital Advertising roles.
• Experience with Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, and Apple Search Ads.
• Experience managing Search, Display, Video, Performance Max, Shopping, Lead Gen, and App Campaigns.
• Knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, Looker Studio.
• Proficient in Excel or Google Sheets for data analysis and reporting.

Responsibilities

• Implement, manage, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Apple Search Ads, and other channels.
• Set up various campaign types with proper structure, targeting, objectives, and bidding strategies.
• Manage audiences, remarketing, budgets, conversions, and events to maximize performance.
• Monitor KPIs daily (CPA, CPC, CTR, CPM, ROAS, CAC, CPI, conversion rate) and optimize.
• Design and run A/B tests on ads, audiences, creatives, and landing pages.
• Configure and monitor tracking via GTM, GA4, AppsFlyer, Adjust, or similar tools.
• Prepare periodic performance reports and dashboards in Looker Studio or similar tools.

Skills

Campaign management

Analytics

Team collaboration

Excel/Sheets

English proficiency

Education

Graduate degree in Marketing or related fields

Tools

Google Analytics 4

Google Tag Manager

Looker Studio

AppsFlyer

Adjust

Supermetrics

Job description

Rush Street Interactive Colombia is seeking a Digital Ad Trafficker to manage and optimize paid media campaigns across Google Ads, Meta, TikTok, and more. You will set up campaigns, manage audiences, budgets, and events, and monitor KPIs daily to drive efficient media investment and growth.

You will collaborate with digital and creative teams, validate tracking with GTM/GA4, and produce data-driven reports and dashboards to support decision-making and continuous improvement.