Senior Search Strategist

Publicis Groupe Holdings B.V; Bogotá; Presencial; COP 60.000.000 - 90.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Employee engagement activities

Technical trainings

Find your path Program

Coach support for growth

Descripción de la vacante

Publicis Global Delivery (PGD) is hiring a Senior Search Strategist to help global clients succeed by running and optimizing search campaigns. You will guide team members, manage campaigns, document processes, QA, and provide performance reporting and billing reconciliation.

The role emphasizes independence, quality, and growth with a global team of 5,000+ professionals and opportunities to advance within PGD.

Formación

• Bachelor’s degree in Marketing, Advertising, Communication, Business or related field.
• English level B2 or higher.
• Intermediate Excel knowledge.
• Expertise in two or more search platforms (Google, Bing, SA360).
• Strong communication and analytical skills.
• Experience in digital branding or performance campaigns.

Responsabilidades

• Handle daily campaign maintenance, pacing and performance, plus troubleshooting and optimization.
• Identify growth opportunities for clients and act to realize them.
• Assist in Search and Digital Media training sessions and help others succeed.
• Oversee development, rollout and adherence to search media best practices.
• Prepare, train and certify to evolve within PGD and daily tasks.
• Develop and maintain client relationships with exceptional service.
• Provide recommendations and optimization strategies aligned with client objectives.
• Research keywords and forecast search volumes and engagement for upcoming plans.
• Run campaign QA to ensure accurate implementation and performance.
• Demonstrate diligence, attention to detail, and adherence to best practices throughout the life cycle of campaigns.

Conocimientos

English B2

Excel

Communication

Analytical skills

Teamwork

Client orientation

Google Ads

Bing Ads

SA360

Looker Studio

Power BI

Datorama

Educación

Bachelor’s Degree in Marketing/Advertising/Communication/Business

Herramientas

Looker Studio

Power BI

Datorama

Descripción del empleo

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Overview

This position is available in Costa Rica, Colombia and Peru.

Publicis Global Delivery is looking for a Senior Search Strategist who wants to help our global clients succeed and our team continues growing. You will directly contribute to transforming our international clients 'businesses by running and activating search campaigns and guiding team members to improve their technical goals, having direct contact with worldwide agencies. This role will be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations and provide input for the client.

The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
• Proactively identify client’s growth opportunities and take actions to ensure it happens.
• Assist in Search and Digital Media training sessions. You will have the time and opportunity to grow and help others succeed.
• Oversee the development, the rollout, and the adherence to search media best practices.
• Prepare, train, and certify yourself to evolve and continue your career path within PGD, while working on your daily tasks.
• Develop, improve, and maintain relationships with clients through exceptional client service.
• Provide the clients with recommendations and optimization strategies that are aligned with their objectives.
• Research keywords and forecast search volumes, cost rates & engagement rates for upcoming plans, planning product launches and campaigns.
• Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle

Qualifications

• English level B2 or above.
• Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
• Intermediate Excel knowledge.
• Advance expertise in two or more Search platforms such as Google, Bing and SA360 (campaign management/optimization knowledge).
• Strong communication skills.
• Result oriented skills.
• Attention to details skills.
• Analytical skills.
• Previously trained in digital branding or performance campaigns.
• In-depth knowledge of search platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.
• Strong teamwork and client orientation skills to help the team grow.
• Strong analytical skills.
• Strong knowledge managing media planning tools.
• Strong knowledge of Bulk Edits
• Intermediate knowledge on reporting tools such as Looker Studio, Power Bi and/or Datorama.

Additional information

• Employee engagement activities and events
• Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms
• Find your path Program
• You will have a coach that will support and help you grow
• Level up Program