Head of Paid Media & Growth Strategy

Remote Latinos; Medellín; Remote; COP 183,089,824 - 256,325,753; Full time

Job summary

A leading marketing agency is seeking a Head of Paid Media to oversee strategic paid media initiatives and lead the media buyer team. This role focuses on optimizing performance and developing business-level acquisition strategies across multiple client accounts. The ideal candidate will have over 4 years of experience in paid media marketing, strong analytical skills, and proven experience with Meta Ads. If you are ready to guide a team and drive success for clients, apply now.

Qualifications

• 4+ years of experience in paid media/performance marketing.
• Proven experience managing Meta Ads at scale.
• Leadership experience in an agency setting with multi-client management.

Responsibilities

• Lead paid acquisition strategies for client portfolios.
• Mentor media buyers on optimization and strategy.
• Propose business-focused initiatives for client success.
• Direct creative testing, targeting, funnels, and budgets.
• Own KPIs for acquisition and profitability.
• Collaborate with operations/marketing for aligned execution.

Skills

Paid acquisition strategies

Mentoring media buyers

Optimization and strategy

Strong analytical skills

Tools

Meta Ads (Facebook/Instagram)

Analytics tools

Job description

📊 Head of Paid Media / Marketing Strategist

Strategic leader to oversee paid media across multiple accounts. Guide media buyer team, optimize performance at scale, and develop business-level acquisition strategies. Leadership-focused, not execution-only.

• Lead paid acquisition strategies for client portfolios.
• Mentor media buyers on optimization and strategy.
• Propose business-focused initiatives for client success.
• Direct creative testing, targeting, funnels, and budgets.
• Own KPIs for acquisition and profitability.
• Collaborate with ops/marketing for aligned execution.
• 4+ years paid media/performance marketing.
• Proven Meta Ads (Facebook/Instagram) at scale.
• Agency experience with multi-client management.
• Leadership/team management background.
• Strategic business analysis beyond platforms.
• Strong optimization and analytical skills.
• Media buyer team leadership.
• High-volume agency accounts.

Application Steps:

1. Complete the application form. If your desired role isn't listed, apply to any available position but clearly detail your relevant experience for the specific role in your submission.

2. Check your inbox and spam folder promptly to complete the required assessments (tests and video interview). All materials are in English.