Paid Media & Analytics Specialist

The Language Doctors; Colombia; Presencial; COP 66.960.000 - 100.440.000; Jornada completa

Descripción de la vacante

The Language Doctors are seeking a Paid Marketing Media & Analytics Specialist who thrives on data and owns outcomes. You will manage paid campaigns end-to-end across Google Ads and Meta Ads, from setup and targeting through optimization and reporting.

You will monitor performance with GA4 and GTM, set up conversion tracking, analyze KPIs like CPA and ROAS, and deliver weekly insights to the Marketing and Operations teams. English proficiency and a marketing/analytics background are required.

Formación

• Minimum 2 years of proven experience managing digital advertising campaigns.
• Hands-on experience with Google Ads and Meta Ads (Facebook & Instagram).
• Strong working knowledge of Google Tag Manager.
• Proficiency in Google Analytics 4 (GA4).
• Experience setting up and validating conversion events and tracking.

Responsabilidades

• Execute, monitor, and optimize Google Ads and Meta Ads campaigns daily.
• Manage campaign structure, targeting, bidding strategies, creatives, and budgets.
• Monitor and analyze KPIs including CPA, ROAS, CTR, CPC, and Conversion Rate.
• Set up conversion tracking, events, and pixels; utilize GTM for tracking.
• Analyze user behavior and performance data using GA4; prepare weekly performance reports with insights.

Conocimientos

Campaign management

Data analysis

Google Ads

Meta Ads

GA4

GTM

Analytics reporting

Budget management

Educación

Bachelor's in Marketing/Advertising/Data Analytics

Herramientas

Google Ads

Meta Ads

GA4

GTM

Descripción del empleo

We’re looking for a Paid Marketing Media & Analytics Specialist who thrives on data, owns outcomes, and knows their way around a campaign dashboard as well as a performance report. You’ll manage paid advertising campaigns end-to-end from setup and targeting

through

optimization and reporting, across Google Ads and Meta Ads.

You’ll work closely with our Marketing and Operations teams, with direct support from leadership on strategy and priorities.

Key Responsibilities

• Execute, monitor, and optimize
• Google Ads and Meta Ads campaigns daily.
• Manage campaign structure, targeting, bidding strategies, creatives, and budgets.
• Monitor and analyze key performance indicators, including CPA, ROAS, CTR, CPC, and Conversion Rate.
• Set up and manage conversion tracking, events, and pixels.
• Work with Google Tag Manager (GTM) to implement and troubleshoot tracking.
• Analyze user behavior and performance data using Google Analytics 4 (GA4).
• Identify optimization opportunities and implement improvements autonomously.
• Prepare and deliver weekly performance reports with clear insights and recommendations.

Requirements & Qualifications

Technical & Professional Requirements

• Minimum 2 years of proven experience managing digital advertising campaigns.
• Hands-on experience with Google Ads and Meta Ads (Facebook & Instagram).
• Strong working knowledge of Google Tag Manager.
• Proficiency in Google Analytics 4 (GA4).
• Experience setting up and validating conversion events and tracking.
• Ability to manage budgets and optimize
• performance goals.

Language

• English Level: C1 (Advanced) or above.

Educational Background

• Bachelor's degree in Marketing, Advertising, Business, Data Analytics, or related field.
• Relevant certifications are a plus (e.g., Google Ads Certification, Meta Blueprint), but not mandatory.

Nice to Have

• Experience with A/B testing creatives and landing pages.
• Familiarity with additional paid channels (YouTube Ads, Display, or retargeting strategies).

Visit our website at www.thelanguagedoctors.org to learn more about us