Performance-Driven Paid Media & Analytics Specialist

The Language Doctors; Colombia; Presencial; COP 66.960.000 - 100.440.000; Jornada completa

Descripción de la vacante

The Language Doctors are seeking a Paid Marketing Media & Analytics Specialist who thrives on data and owns outcomes. You will manage paid campaigns end-to-end across Google Ads and Meta Ads, from setup and targeting through optimization and reporting.

You will monitor performance with GA4 and GTM, set up conversion tracking, analyze KPIs like CPA and ROAS, and deliver weekly insights to the Marketing and Operations teams. English proficiency and a marketing/analytics background are required.

Formación

• Minimum 2 years of proven experience managing digital advertising campaigns.
• Hands-on experience with Google Ads and Meta Ads (Facebook & Instagram).
• Strong working knowledge of Google Tag Manager.
• Proficiency in Google Analytics 4 (GA4).
• Experience setting up and validating conversion events and tracking.

Responsabilidades

• Execute, monitor, and optimize Google Ads and Meta Ads campaigns daily.
• Manage campaign structure, targeting, bidding strategies, creatives, and budgets.
• Monitor and analyze KPIs including CPA, ROAS, CTR, CPC, and Conversion Rate.
• Set up conversion tracking, events, and pixels; utilize GTM for tracking.
• Analyze user behavior and performance data using GA4; prepare weekly performance reports with insights.

Conocimientos

Campaign management

Data analysis

Google Ads

Meta Ads

GA4

GTM

Analytics reporting

Budget management

Educación

Bachelor's in Marketing/Advertising/Data Analytics

Herramientas

Google Ads

Meta Ads

GA4

GTM

Descripción del empleo

The Language Doctors are seeking a Paid Marketing Media & Analytics Specialist who thrives on data and owns outcomes. You will manage paid campaigns end-to-end across Google Ads and Meta Ads, from setup and targeting through optimization and reporting.

You will monitor performance with GA4 and GTM, set up conversion tracking, analyze KPIs like CPA and ROAS, and deliver weekly insights to the Marketing and Operations teams. English proficiency and a marketing/analytics background are required.