Senior Paid Media Manager

Advantage HQ; Colombia; Presencial; COP 33.480.000 - 66.960.000; Jornada completa

Descripción de la vacante

Advantage HQ is seeking an hands-on paid media specialist to own end-to-end campaigns for DTC and e‑commerce accounts based in Colombia. You will onboard new clients, build accounts from scratch, and lead live campaigns toward revenue targets.

This is a hands-on role where you run the accounts yourself—no oversight. Expect daily optimization, testing, and direct client updates on performance and plans.

Formación

• 3+ years hands-on paid media buying across Meta and Google.
• Proven DTC/e-commerce ROAS or CPA ownership.
• Capable of solo client calls and daily account management.
• Strong tracking & attribution with GA4, pixel, CAPI.

Responsabilidades

• Onboard new clients: set budgets, targets, audiences, and cadence.
• Audit existing accounts, tracking setup, and creative libraries.
• Configure accounts: pixels, CAPI, and conversion tracking.
• Build campaigns structure: campaigns, ad sets, audiences, budgets.
• Launch, monitor, and optimise daily against KPIs.
• Own weekly/monthly client reporting and present to clients.
• Flag risks early and communicate plans if targets slip.

Conocimientos

Paid media buying

DTC/e-commerce ROAS/CPA

Client calls

GA4/Pixel/CAPI

Multitasking

Descripción del empleo

The Role

You'll own paid media end to end for a set of DTC and e-commerce accounts: onboarding a new client, building their accounts from scratch, and running live campaigns against revenue targets. You're the person the client speaks to about their spend. You explain what's working, what isn't, and what you're doing about it.

This is a hands-on seat, not an oversight one. You run the accounts yourself.

What You Own

Onboarding a new client

• Lead the kickoff: budgets, targets (CPA/ROAS), audiences, and reporting cadence


• Audit existing ad accounts, tracking setup, and creative libraries before anything goes live


• Agree what good looks like in month one, three, and six

Setting up

• Configure ad accounts, pixels, CAPI, and conversion tracking


• Build the account structure: campaigns, ad sets, audiences, budget splits


• Brief creative and feed requirements to the studio team

Running the account

• Launch, monitor, and optimise daily against KPIs


• Manage budget pacing and move spend where it performs


• Run creative, audience, and bidding tests, then scale what works


• Own the weekly and monthly client reporting and walk clients through it


• Flag risks early. If a target is slipping, the client hears it from you first, with a plan

What You Need

• 3+ years buying paid media, hands‑on, across Meta and Google (TikTok a plus)


• A track record in DTC or e-commerce where you owned ROAS or CPA and can talk through specific accounts


• Comfortable running client calls solo, including the difficult ones about performance


• Strong on tracking and attribution: GA4, pixel, CAPI, and reading the data behind a result


• Able to run several accounts at once, start to finish, and keep each one on plan

Nice to Have

• Agency background running multiple clients


• Feed management and Google Shopping experience


• A creative testing framework you've actually used