MarTech, CX & AI Strategy Intern

Keyrus; Medellín; Presencial; COP 13.392.000 - 17.856.000; A tiempo parcial

Descripción de la vacante

Keyrus is seeking a MarTech, CX & AI Consulting Intern in Medellín to support the design and optimization of marketing tech ecosystems, customer experiences, and AI-enabled business solutions that connect business strategy, customer needs, data, digital platforms, and technology to create real value for organizations across LATAM.

This internship is designed for curious and analytical minds who want to build a career in consulting by working on real business challenges and learning how strategy,

Formación

• Currently pursuing a degree in Industrial Engineering, Business Administration, Marketing, Economics, Systems Engineering, or a related field.
• Strong interest in consulting, business strategy, MarTech, Customer Experience, Artificial Intelligence or data.
• Basic understanding of marketing and business processes and an interest in how technology can improve them.
• Strong analytical and problem‑solving skills.
• Ability to research, synthesize information, identify patterns, and communicate findings in a clear and structured way.
• Ability to collaborate effectively within multidisciplinary teams.
• Interest in experimentation, rapid prototyping, and continuous learning.
• Comfortable working with presentations, spreadsheets, research, analysis, and structured documentation.
• Personal projects, academic projects, online courses, or certifications related to MarTech, AI, data, CX, strategy, automation are considered an asset.

Responsabilidades

• Support the analysis and optimization of MarTech ecosystems, including CRM, marketing automation, customer data, analytics, campaign, and engagement platforms.
• Help map customer journeys, digital experiences, business processes, and technology capabilities to identify pain points and gaps.
• Support the analysis of business and customer strategies to identify opportunities for growth and experience improvement.
• Participate in research, benchmarking, and current-state assessments to understand market practices, emerging trends, and organizational capabilities.
• Help translate business and marketing needs into structured requirements, use cases, user stories, and solution concepts.
• Support the prioritization of initiatives based on business value, customer impact, feasibility, and strategic relevance.
• Explore opportunities to apply Generative AI, AI agents, automation, and emerging technologies across marketing, customer experience, and business operations.
• Analyze how customer and marketing data flows across platforms and how it can be used to improve personalization, segmentation, engagement, and decision‑making.
• Participate in the design and optimization of campaign processes, lifecycle journeys, lead management, customer engagement, and digital experiences.
• Support discovery sessions, workshops, research, benchmarking, and assessments to understand business challenges and define potential strategic, MarTech, and CX solutions.
• Collaborate with consultants, designers, data specialists, architects, engineers, marketing teams, and business stakeholders to turn complex challenges into practical recommendations.
• Help create process maps, customer journeys, ecosystem diagrams, presentations, business cases, strategic recommendations, and client‑facing deliverables.
• Gain hands‑on exposure to real consulting projects while learning how business strategy, marketing, customer experience, data, technology, and AI

Conocimientos

Analytical mindset

Structured documentation

Problem solving

Effective communication

Team collaboration

Curiosity about MarTech & AI

Presentation skills

Educación

Industrial Engineering

Business Administration

Marketing

Economics

Systems Engineering

Herramientas

Salesforce

Microsoft

Adobe

HubSpot

SAP

Braze

Iterable

Power Platform

Descripción del empleo

Keyrus is seeking a MarTech, CX & AI Consulting Intern in Medellín to support the design and optimization of marketing tech ecosystems, customer experiences, and AI-enabled business solutions that connect business strategy, customer needs, data, digital platforms, and technology to create real value for organizations across LATAM.

This internship is designed for curious and analytical minds who want to build a career in consulting by working on real business challenges and learning how strategy,