MarTech, CX & AI Consulting Intern

Keyrus; Medellín; Presencial; COP 13.392.000 - 17.856.000; A tiempo parcial

Descripción de la vacante

Keyrus is seeking a MarTech, CX & AI Consulting Intern in Medellín to support the design and optimization of marketing tech ecosystems, customer experiences, and AI-enabled business solutions that connect business strategy, customer needs, data, digital platforms, and technology to create real value for organizations across LATAM.

This internship is designed for curious and analytical minds who want to build a career in consulting by working on real business challenges and learning how strategy,

Formación

• Currently pursuing a degree in Industrial Engineering, Business Administration, Marketing, Economics, Systems Engineering, or a related field.
• Strong interest in consulting, business strategy, MarTech, Customer Experience, Artificial Intelligence or data.
• Basic understanding of marketing and business processes and an interest in how technology can improve them.
• Strong analytical and problem‑solving skills.
• Ability to research, synthesize information, identify patterns, and communicate findings in a clear and structured way.
• Ability to collaborate effectively within multidisciplinary teams.
• Interest in experimentation, rapid prototyping, and continuous learning.
• Comfortable working with presentations, spreadsheets, research, analysis, and structured documentation.
• Personal projects, academic projects, online courses, or certifications related to MarTech, AI, data, CX, strategy, automation are considered an asset.

Responsabilidades

• Support the analysis and optimization of MarTech ecosystems, including CRM, marketing automation, customer data, analytics, campaign, and engagement platforms.
• Help map customer journeys, digital experiences, business processes, and technology capabilities to identify pain points and gaps.
• Support the analysis of business and customer strategies to identify opportunities for growth and experience improvement.
• Participate in research, benchmarking, and current-state assessments to understand market practices, emerging trends, and organizational capabilities.
• Help translate business and marketing needs into structured requirements, use cases, user stories, and solution concepts.
• Support the prioritization of initiatives based on business value, customer impact, feasibility, and strategic relevance.
• Explore opportunities to apply Generative AI, AI agents, automation, and emerging technologies across marketing, customer experience, and business operations.
• Analyze how customer and marketing data flows across platforms and how it can be used to improve personalization, segmentation, engagement, and decision‑making.
• Participate in the design and optimization of campaign processes, lifecycle journeys, lead management, customer engagement, and digital experiences.
• Support discovery sessions, workshops, research, benchmarking, and assessments to understand business challenges and define potential strategic, MarTech, and CX solutions.
• Collaborate with consultants, designers, data specialists, architects, engineers, marketing teams, and business stakeholders to turn complex challenges into practical recommendations.
• Help create process maps, customer journeys, ecosystem diagrams, presentations, business cases, strategic recommendations, and client‑facing deliverables.
• Gain hands‑on exposure to real consulting projects while learning how business strategy, marketing, customer experience, data, technology, and AI

Conocimientos

Analytical mindset

Structured documentation

Problem solving

Effective communication

Team collaboration

Curiosity about MarTech & AI

Presentation skills

Educación

Industrial Engineering

Business Administration

Marketing

Economics

Systems Engineering

Herramientas

Salesforce

Microsoft

Adobe

HubSpot

SAP

Braze

Iterable

Power Platform

Descripción del empleo

Why Keyrus, Why Now!

Keyrus is an international group of 2,800 consultants and experts across 28 countries, built on a single conviction: AI does not transform businesses. Architected intelligence does. For more than 30 years, we have been building the data foundations that make intelligent systems work — designing the Operating System of the intelligent enterprise, where intelligence is embedded into the core of business processes to create sustainable value: we operationalise intelligence.

AI does not replace humans. It repositions us to a place no system can follow: understanding, deciding, designing, and creating. At Keyrus, you will not just develop skills - you will develop judgment. Your expertise sharpens with every system you architect, every client challenge you solve, every deployment that compounds on the last.

Over time, you grow into one of the rarest professionals of the intelligence era: someone who bridges data, AI, and human decision‑making at scale, across industries and geographies. This is not a role you fill. It is a discipline you master and a story you help write to become a Keyrus Architect of Intelligence.

Technology amplifies. Keyrus culture differentiates. Industrial discipline connects the two.

What You’ll Help Shape

As a MarTech, CX & AI Consulting Intern, you will support the design and optimization of marketing technology ecosystems, customer experiences, and AI‑enabled business solutions that connect business strategy, customer needs, data, digital platforms, and technology to create real value for organizations across LATAM.

This internship is designed for curious and analytical minds who want to build a career in consulting by working on real business challenges and learning how strategy, MarTech, Customer Experience, and AI come together.

• Support the analysis and optimization of MarTech ecosystems, including CRM, marketing automation, customer data, analytics, campaign, and engagement platforms.
• Help map customer journeys, digital experiences, business processes, and technology capabilities to identify pain points and gaps.
• Support the analysis of business and customer strategies to identify opportunities for growth and experience improvemen.
• Participate in research, benchmarking, and current‑state assessments to understand market practices, emerging trends, and organizational capabilities.
• Help translate business and marketing needs into structured requirements, use cases, user stories, and solution concepts.
• Support the prioritization of initiatives based on business value, customer impact, feasibility, and strategic relevance.
• Explore opportunities to apply Generative AI, AI agents, automation, and emerging technologies across marketing, customer experience, and business operations.
• Analyze how customer and marketing data flows across platforms and how it can be used to improve personalization, segmentation, engagement, and decision‑making.
• Participate in the design and optimization of campaign processes, lifecycle journeys, lead management, customer engagement, and digital experiences.
• Support discovery sessions, workshops, research, benchmarking, and assessments to understand business challenges and define potential strategic, MarTech, and CX solutions.
• Collaborate with consultants, designers, data specialists, architects, engineers, marketing teams, and business stakeholders to turn complex challenges into practical recommendations.
• Help create process maps, customer journeys, ecosystem diagrams, presentations, business cases, strategic recommendations, and client‑facing deliverables.
• Gain hands‑on exposure to real consulting projects while learning how business strategy, marketing, customer experience, data, technology, and AI

Who You Are

• You are naturally curious about business strategy, marketing, technology, customer behavior, and how organizations create value.
• You enjoy understanding how different platforms, processes, customer needs, and data sources connect to create better experiences and business outcomes.
• You like breaking down complex problems and turning them into structured, actionable ideas.
• You constantly explore new technologies, digital experiences, AI applications, business models, and emerging MarTech trends beyond the classroom.
• You are comfortable learning through experimentation while maintaining a structured and analytical mindset.
• You enjoy connecting the dots between business objectives, marketing needs, customer expectations, data, and technology.
• You are interested in both the strategic big picture and the execution required to make ideas actionable.
• You communicate ideas clearly and are willing to document, present, challenge, and continuously improve your work.
• You see AI as a way to augment human capabilities and customer experiences, rather than simply automate isolated tasks.

What You Bring

Qualifications / Background

• Currently pursuing a degree in Industrial Engineering, Business Administration, Marketing, Economics, Systems Engineering, or a related field.
• Strong interest in consulting, business strategy, MarTech, Customer Experience, Artificial Intelligence or data.
• Basic understanding of marketing and business processes and an interest in how technology can improve them.
• Strong analytical and problem‑solving skills.
• Ability to research, synthesize information, identify patterns, and communicate findings in a clear and structured way.
• Ability to collaborate effectively within multidisciplinary teams.
• Interest in experimentation, rapid prototyping, and continuous learning.
• Comfortable working with presentations, spreadsheets, research, analysis, and structured documentation.
• Personal projects, academic projects, online courses, or certifications related to MarTech, AI, data, CX, strategy, automation are considered an asset.

Nice‑to‑Haves

• Exposure to CRM, marketing automation, CDPs, campaign management, analytics, customer journeys, or personalization.
• Familiarity with platforms or ecosystems such as Salesforce, Microsoft, Adobe, HubSpot, SAP, Braze, Iterable, Power Platform, or similar technologies.
• Experience experimenting with Generative AI, AI agents, chatbots, copilots, or intelligent automations through personal or academic projects.
• Basic knowledge of customer data, segmentation, analytics, data visualization, or data‑driven marketing.
• Exposure to business strategy, market research, benchmarking, business cases, or transformation roadmaps.
• Experience with customer journey mapping, process mapping, service design, or digital experience design.
• Experience developing presentations, ecosystem diagrams, prototypes, research projects, or structured recommendations.
• Interest in business strategy beyond marketing execution alone.

What Makes You Successful

• You ask good questions and seek to understand the business and customer problem before jumping to a technology solution.
• You are interested not only in individual MarTech tools, but in how an ecosystem works as a whole and how it supports broader business objectives.