Marketing Manager

DOXA Talent, Inc.; Colombia; Remote; COP 222,965,000 - 350,374,000; Full time

Job summary

DOXA Talent, Inc. is seeking a senior Marketing Manager to lead strategy and execution for client acquisition and growth initiatives.

This role drives a scalable, data-driven marketing engine across channels to support revenue growth and expansion from Colombia, with remote collaboration across Colombian and international teams. The position demands advanced English (B2+ / C1), a strong marketing foundation, and hands-on execution in a fast-paced environment, reporting to company leadership and

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred.
• Minimum 3+ years in growth marketing, demand generation or similar role.
• Strong knowledge of customer acquisition, funnels, conversion, paid advertising, CRM, email marketing, analytics, and project management.

Responsibilities

• Own and improve the overall growth and client-acquisition strategy.
• Identify high-impact opportunities to generate qualified prospective clients.
• Develop and optimize acquisition channels including paid advertising, email, content, SEO, events, partnerships, referrals.
• Evaluate new channels, campaigns, audiences, offers, and messaging.
• Allocate resources toward initiatives with strongest business results.
• Refine offers, messaging and campaigns with company leadership.
• Improve landing pages, lead nurture, follow-up and conversion paths.
• Identify friction in the prospect journey and implement improvements.
• Partner with sales and operations to strengthen lead-to-client conversion.

Skills

Acquisition

Funnels

Conversion optimization

Paid ads

CRM

Email marketing

Lead nurturing

Marketing automation

Analytics

Project management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM platforms

Job description

At DOXA, we are dedicated to connecting businesses with top-tier talent across various industries. Our mission is to deliver innovative solutions that drive exceptional outsourcing services, enabling companies to expand their teams and grow their operations seamlessly.

What sets DOXA apart is our commitment to fostering a vibrant and supportive team culture. Join us and be part of a culture that prioritizes your happiness and well-being, ensuring you thrive both personally and professionally.

The Role:

We’re seeking a Marketing Manager to lead the strategy and execution of client acquisition and marketing efforts for the company. This is a senior, hands-on growth role designed for a strategic and execution-oriented marketing professional who understands how marketing connects to leads, sales, and revenue.

You’ll play a key role in building a predictable and scalable growth engine for the Naples location, optimizing acquisition channels, improving conversion, and developing repeatable marketing systems to support future expansion.

Location: Must be in Colombia – Remote.

Environment: Colombian and International Teams.

Language: Advanced English (B2+ - C1).

Timezone: Monday to Friday – 9:00 AM – 6:00 PM EST (8:00 AM -5:00 PM Colombian time).

Contract: Non-fixed Term Colombian Contract.

Requirements:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred.
• Experience: 3+ years of proven experience in growth marketing, demand generation, performance marketing, or a similar role.
• Skills: Strong knowledge of customer acquisition, marketing funnels, conversion optimization, paid advertising (particularly Meta and Google), CRM, email marketing, lead nurturing, marketing automation, analytics, and project management.
• Characteristics: Strategic and hands-on, data-driven, proactive, entrepreneurial, highly organized, comfortable with accountability, and able to move between strategy and execution in a fast-paced environment.

Responsibilities:

• Own and continually improve the overall growth and client-acquisition strategy.
• Identify the highest-impact opportunities to generate qualified prospective clients.
• Develop and optimize acquisition channels including paid advertising, email, organic content, SEO, events, partnerships, referrals, and database reactivation.
• Evaluate new channels, campaigns, audiences, offers, and messaging.
• Allocate marketing resources toward the initiatives producing the strongest business results.
• Develop and refine offers, messaging, and campaigns in collaboration with company leadership.
• Improve landing pages, lead nurture, follow-up, and conversion paths.
• Identify friction throughout the prospect journey and implement improvements.
• Partner with sales and operations to strengthen lead-to-client conversion.

Analytics & Performance

• Establish clear visibility into marketing and growth performance.
• Track lead sources, acquisition costs, funnel conversion, revenue attribution, and channel performance.
• Use data to identify opportunities, bottlenecks, and areas for improvement.
• Provide leadership with clear, actionable growth reporting and recommendations.
• Lead and prioritize the work of internal marketing resources.
• Manage outside agencies, freelancers, and marketing vendors.
• Establish clear expectations, timelines, and accountability.
• Build repeatable processes and SOPs around successful marketing activities.
• Ensure the team remains focused on business impact rather than marketing activity alone.

Growth Systems & Scalability

• Reduce dependence on founder-led marketing and routine founder involvement.
• Document successful acquisition strategies, campaigns, processes, and learnings.
• Build systems that can be repeated as the company grows and potentially expands into additional locations.