Marketing Manager (Colombia)

Dynamics ATS; Colombia; Remote; COP 191,969,000 - 287,954,000; Full time

Job summary

DOXA is seeking a Marketing Manager to own growth strategy and execution for client acquisition. You will lead a data-driven growth engine, optimize channels, and build repeatable marketing systems to support expansion across locations.

The role requires strategic thinking, hands-on execution, and strong collaboration with leadership, sales, and operations to drive leads, conversions, and revenue.

Qualifications

• Bachelor's degree required or related field preferred.
• 3+ years in growth marketing, demand generation, or similar role.
• Strong knowledge of paid advertising (Meta/Google) and CRM platforms.
• Experience in analytics, reporting, and project management.

Responsibilities

• Own and continually improve the overall growth and client-acquisition strategy.
• Identify high-impact opportunities to generate qualified prospective clients.
• Develop and optimize acquisition channels including paid advertising, email, content, SEO, events, partnerships, referrals, and reactivation.
• Evaluate new channels, campaigns, audiences, offers, and messaging.
• Allocate marketing resources toward high ROI initiatives.
• Refine offers, messaging, and campaigns with company leadership.
• Improve landing pages, lead nurture, follow-up, and conversion paths.
• Identify friction in the prospect journey and implement improvements.
• Partner with sales and operations to strengthen lead-to-client conversion.

Skills

Customer acquisition

Marketing funnels

Conversion optimization

Paid advertising

CRM

Email marketing

Lead nurturing

Marketing automation

Analytics

Project management

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Job description

At DOXA, we are dedicated to connecting businesses with top-tier talent across various industries. Our mission is to deliver innovative solutions that drive exceptional outsourcing services, enabling companies to expand their teams and grow their operations seamlessly.

What sets DOXA apart is our commitment to fostering a vibrant and supportive team culture. Join us and be part of a culture that prioritizes your happiness and well-being, ensuring you thrive both personally and professionally.

The Role:

We're seeking a Marketing Manager to lead the strategy and execution of client acquisition and marketing efforts for Berman Health Club. This is a senior, hands-on growth role designed for a strategic and execution-oriented marketing professional who understands how marketing connects to leads, sales, and revenue.

You'll play a key role in building a predictable and scalable growth engine for the Naples location, optimizing acquisition channels, improving conversion, and developing repeatable marketing systems to support future expansion.

Location:

Must be in Colombia - Remote.

Environment:

Colombian and International Teams.

Language:

Advanced English (B2+ - C1).

Timezone:

Monday to Friday - 9:00 AM - 6:00 PM EST.

Contract:

Non-fixed Term Colombian Contract.

Requirements:

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.
• Experience: 3+ years of proven experience in growth marketing, demand generation, performance marketing, or a similar role.
• Skills: Strong knowledge of customer acquisition, marketing funnels, conversion optimization, paid advertising (particularly Meta and Google), CRM, email marketing, lead nurturing, marketing automation, analytics, and project management.
• Characteristics: Strategic and hands-on, data-driven, proactive, entrepreneurial, highly organized, comfortable with accountability, and able to move between strategy and execution in a fast-paced environment.

Responsibilities:

• Own and continually improve the overall growth and client-acquisition strategy.
• Identify the highest-impact opportunities to generate qualified prospective clients.
• Develop and optimize acquisition channels including paid advertising, email, organic content, SEO, events, partnerships, referrals, and database reactivation.
• Evaluate new channels, campaigns, audiences, offers, and messaging.
• Allocate marketing resources toward the initiatives producing the strongest business results.
• Develop and refine offers, messaging, and campaigns in collaboration with company leadership.
• Improve landing pages, lead nurture, follow-up, and conversion paths.
• Identify friction throughout the prospect journey and implement improvements.
• Partner with sales and operations to strengthen lead-to-client conversion.

Analytics & Performance

• Establish clear visibility into marketing and growth performance.
• Track lead sources, acquisition costs, funnel conversion, revenue attribution, and channel performance.
• Use data to identify opportunities, bottlenecks, and areas for improvement.
• Provide leadership with clear, actionable growth reporting and recommendations.
• Lead and prioritize the work of internal marketing resources.
• Manage outside agencies, freelancers, and marketing vendors.
• Establish clear expectations, timelines, and accountability.
• Build repeatable processes and SOPs around successful marketing activities.
• Ensure the team remains focused on business impact rather than marketing activity alone.

Growth Systems & Scalability

• Reduce dependence on founder-led marketing and routine founder involvement.
• Document successful acquisition strategies, campaigns, processes, and learnings.
• Build repeatable systems that can scale as the business grows and potentially expands into additional locations.