E-Commerce & Digital Marketing Coordinator (Colombia)

Dynamics ATS; Colombia; Remote; COP 6,000,000 - 10,000,000; Full time

Job summary

DOXA is seeking an E-Commerce & Digital Marketing Coordinator to manage a Shopify-based storefront and support digital operations for a boutique. You will ensure content accuracy, optimize product pages and metadata for visibility, and help drive traffic and conversions across online channels.

You will collaborate with an international team, handle purchase orders and inventory updates, and contribute to campaigns and promotions while maintaining brand consistency and high-quality customer

Qualifications

• Bachelor's degree in Digital Marketing, E-Commerce, Business, Communications, or a related field.
• Hands-on experience managing a Shopify e-commerce platform including day-to-day website administration.
• Experience with inventory, purchase orders, or integrations between e-commerce and brick-and-mortar retail operations.
• Experience with digital marketing, lead generation, social media, or paid advertising (nice-to-have).

Responsibilities

• Manage and maintain the Shopify website, including front-end and back-end functionality.
• Update website content, navigation, imagery, and product information to stay accurate and on-brand.
• Troubleshoot website issues and coordinate technical solutions as needed.
• Maintain integrations between the e-commerce platform and brick-and-mortar operations.
• Optimize product pages, metadata, and descriptions for SEO and user experience.
• Upload and update products, pricing, images, and related information in Shopify.
• Support lead-generation and digital marketing initiatives and campaigns.
• Prepare Shopify reports and assist with e-commerce administration.
• Respond to routine website and online customer inquiries.

Skills

Shopify

Front-end & Back-end

Product management

SEO & metadata

Content updates

Inventory & PO

Digital marketing support

Lead generation

Social media

Paid advertising

Website performance

Multilingual support (SP/PT)

Education

Bachelor's degree in Digital Marketing or related field

Tools

Shopify Reports

Content Management System

SEO tools

Job description

Colombia

Full Time E-Commerce & Digital Marketing Coordinator (Colombia)

At DOXA, we are dedicated to connecting businesses with top-tier talent across various industries. Our mission is to deliver innovative solutions that drive exceptional outsourcing services, enabling companies to expand their teams and grow their operations seamlessly.

What sets DOXA apart is our commitment to fostering a vibrant and supportive team culture. Join us and be part of a culture that prioritizes your happiness and well-being, ensuring you thrive both personally and professionally.

The Role:

We're seeking an E-Commerce & Digital Marketing Coordinator. This role is designed for a tech-savvy, detail-oriented professional who can manage and optimize a Shopify-based e-commerce platform while supporting the day-to-day digital operations of a boutique. You'll play a key role in maintaining the front-end and back-end of the website, supporting a consistent online customer experience, improving the organization, functionality, and performance of the e-commerce operation, managing and updating website content, navigation, imagery, and product information, optimizing product pages and metadata for search visibility, uploading and maintaining product and inventory information within Shopify, monitoring and responding to online customer inquiries, supporting lead-generation and digital marketing initiatives, assisting with website-related campaigns and promotions, and taking proactive ownership of website cleanup, ongoing maintenance, and performance improvements — independently identifying opportunities to strengthen the company's digital presence and increase website traffic and conversion.

Location:

Must be in Colombia – Remote.

Environment:

Colombian and International Teams.

Language:

Intermediate-Advanced English (B1+ - B2).

Timezone:

Monday to Friday – 9 AM to 6 PM PST.

Requirements:

• Education: Bachelor's degree in Digital Marketing, E-Commerce, Business, Communications, or a related field.
• Experience:
• Hands-on experience managing a Shopify e-commerce platform, including day-to-day website administration.
• Experience with inventory, purchase orders, or integrations between e-commerce and brick-and-mortar retail operations.
• Experience with digital marketing, lead generation, social media, or paid advertising (nice-to-have).
• Experience supporting a boutique, retail, or consumer e-commerce business (nice-to-have).
• Skills:
• Shopify (front-end and back-end website management)
• Shopify product, pricing, image, and description management
• Custom code additions to Shopify website
• Shopify report creation
• E-commerce platform integrations with brick-and-mortar operations
• Metadata optimization
• Website structure and performance optimization
• Website cleanup and ongoing maintenance
• Purchase order creation
• Digital marketing support
• Lead-generation initiatives
• Social media support
• Paid advertising support
• Website-related campaign and promotion support
• Digital process documentation and organization
• Spanish language skills for customer-facing support (nice-to-have)
• Portuguese language skills for customer-facing support (nice-to-have)
• Characteristics:
• Tech-savvy and detail-oriented
• Strong visual judgment to maintain established brand guidelines and a consistent online customer experience
• Ability to work independently and stay organized in a remote environment
• Ability to manage priorities and meet deadlines
• Clear and professional communicator
• Proactive ownership of assigned projects and follow-through on deadlines
• Ability to identify opportunities for improvement and recommend tools, processes, or enhancements
• Ability to recognize when technical escalation is needed
• Timely and professional in customer-facing communication

Responsibilities:

• Manage and maintain the Shopify website, including both front-end and back-end functionality.
• Ensure, and update as necessary, website content, navigation, imagery, and product information to remain accurate, organized, and aligned with brand standards.
• Troubleshoot routine website issues and coordinate technical solutions as needed.
• Maintain integrations between the e-commerce platform and brick-and-mortar operations.
• Review and improve website structure, organization, and overall performance.
• Optimize product pages, metadata, descriptions, and other website content for search visibility.
• Identify opportunities to improve SEO, website traffic, and the online customer experience.
• Conduct ongoing website cleanup and optimization.
• Upload and update products, pricing, images, descriptions, and related product information.
• Maintain accurate product and inventory information within Shopify.
• Assist with purchase order creation, Shopify report creation, and other e-commerce administrative functions as needed.
• Monitor and respond to routine website and online customer inquiries.
• Escalate customer or technical issues when appropriate.
• Maintain timely and professional communication with online customers.
• Support lead-generation and digital marketing initiatives as the role develops.
• Assist with website-related campaigns, promotions, and content updates.
• Provide support for social media, paid advertising, or other digital marketing activities as needed.
• Recommend tools, processes, or improvements that can strengthen the company's digital presence and increase website traffic and conversion.
• Monitor website performance and identify opportunities for improvement.
• Maintain organized digital processes and documentation.
• Take ownership of assigned projects and follow through on deadlines.
• Support additional technology, e-commerce, and digital initiatives as business needs evolve.