Marketing InternTalent Pool

DiDi Chuxing; Bogotá; Presencial; COP 13.392.000 - 20.088.000; A tiempo parcial

Descripción de la vacante

DiDi Chuxing in Bogotá is seeking a Marketing Intern to learn how to build campaigns that grow the platform and engage users, with real campaigns delivering measurable results.

Work across brand, performance, product and data, owning a channel or content metric end-to-end, while learning to deploy live campaigns and CRM flows.

You will be mentored weekly, onboarding guided by Learning & Culture, and gain hands-on experience with tools and AI on real problems.

Formación

• Enrolled in a Bachelor's degree (business, engineering, economics, accounting or quantitative field).
• Available to onboard in January 2027 with at least 6 months before graduation date.
• Spanish communication with working proficiency in English.
• Strong comfort with data and spreadsheets (Google Sheets) and SQL or basic Python.
• Familiarity with Ad/CRM, SEO and design/video tools a plus.
• Analytical mindset with storytelling sensibility and ownership.

Responsabilidades

• Solve growth and engagement problems through testing frameworks.
• Run performance campaigns, CRM journeys and content that converts.
• Collaborate across brand, performance, product and data teams.
• Own a channel, campaign or content metric end-to-end.
• Adapt approach in real time based on performance data.
• Identify patterns in what a young audience engages with.

Conocimientos

Data analysis

Google Sheets

SQL

Python basics

Ad/CRM

SEO

Design tools

Storytelling

Educación

Bachelor's degree enrollment

Descripción del empleo

About the team/role

Working at DiDi means solving real problems for millions of riders, eaters, drivers and couriers across Latin America on one of the region's largest ride-hailing and delivery platforms, built to be every day better for everyone.This role is a unique opportunity to gain hands‑on experience in a fast‑growing, data‑driven environment, where decisions doesn't stay in a deck — it ships to a real city before the week is out.

A Marketing Intern you will help DiDi show up where our customers already are — on the feed, in the inbox, on the street, behind the wheels — and prove it with the numbers behind every campaign. This role is built for those who wants to learn how to buildcampaigns that grow the platform; the brand people recognize; and the content that actually engages people.

In this role, you'll be...

• Solving growth and engagement problems through testing frameworks — audiences, messages, channels, creative.
• Navigate a crowded, fast-moving channel landscape by running performance campaigns, CRM journeys and content that actually convert.
• Collaborate across brand, performance, product and data to keep every touchpoint sharp and the voice consistent.
• Own a channel, campaign or content metric end to end, managing the pressure of a live budget and a real audience.
• Adapt your approach in real time as performance data tells you what's resonating and what isn't.
• Identify the patterns behind what a young audience actually engages with — and do more of it, fast.

WHAT YOU'LL GET

• A live campaign or CRM flow you own and/or a content project that actually ships to a real audience — your idea, published, with the numbers to learn from.
• A manager who mentors you and gives feedback on a weekly rhythm (not once a semester)
• Structured onboarding and a development trail built with our Learning & Culture team, plus hands‑on upskilling on the tools this role uses
• Space to work alongside AI on real problems

We're eager to be in touch because you have...

• Minimum education: enrolled in a Bachelor's degree (business, engineering, economics, accounting or a quantitative field)
• Availability to onboard on January, 2027 with at least 6 months remaining from graduation date
• Clear communication in Spanish, with working proficiency in English
• Technical foundation: comfortable with data and spreadsheets through the use of Google Sheets and SQL or Phyton basic knowledge. Familiarity with Ad/CRM, SEO and design/video tools is a plus.
• Analytical curiosity: you like a dashboard as much as a good creative
• Storytelling instinct:a feel for culture and what works on social
• Hands‑on ownership: organized, data‑comfortable and quick to act

You'll love working at DiDi because...

• We create user value
  We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
• We are data‑driven
  We are strong believers in making informed decisions, that’s why we are data‑driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• Win‑win Collaboration
  Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity
  Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• Growth
  We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• Diversity and Inclusion
  Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams

At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer. Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate. We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.