Market Insights Analyst - Drive Growth with Data & AI

Essity; Medellín; Presencial; COP 9.000.000 - 15.000.000; Jornada completa

Descripción de la vacante

Essity in Medellín is seeking a Market Research Analyst to consolidate market, consumer, shopper data and generate actionable insights that inform strategic decisions.

You will lead dashboards in Power BI, monitor trends and share recommendations across functions, with a strong emphasis on data accuracy, collaboration, and continuous improvement.

This role requires 4–6 years of experience, advanced English, and the ability to work with external research partners and new analytics tools.

Formación

• 4–6 years of experience in Market Insights, Consumer Insights, Shopper Insights, Market Research, BI, or similar areas.
• Strong Power BI skills with dashboards, reports, and visualizations.
• Advanced level of English for communicating insights to stakeholders.
• Strong analytical and problem-solving abilities with complex data.
• Experience with Nielsen, Kantar Worldpanel, or similar tools is desirable.
• Strong communication and stakeholder management across functions.
• Proactive, curious, detail-oriented, and autonomous.
• Experience managing external research or data partners.

Responsabilidades

• Analyze and integrate market, consumer, shopper, and internal data to generate insights.
• Monitor trends, brand performance, and market share to inform decisions.
• Create and automate reports, scorecards, and dashboards using Power BI, Excel, and more.
• Lead the category forecasting process and assess long-term trends.
• Improve analytics tools and methodologies, including AI, with IT and partners.
• Translate complex data into clear recommendations and train colleagues.

Conocimientos

Power BI

Stakeholder management

Analytical skills

Problem solving

Communication

Autonomy

Herramientas

Nielsen

Kantar Worldpanel

Descripción del empleo

Essity in Medellín is seeking a Market Research Analyst to consolidate market, consumer, shopper data and generate actionable insights that inform strategic decisions.

You will lead dashboards in Power BI, monitor trends and share recommendations across functions, with a strong emphasis on data accuracy, collaboration, and continuous improvement.

This role requires 4–6 years of experience, advanced English, and the ability to work with external research partners and new analytics tools.