Market Insights Analyst: Drive Growth with Data

Essity; Perímetro Urbano Medellín; Presencial; COP 78.120.000 - 122.760.000; Jornada completa

Descripción de la vacante

Essity is seeking a Market Research Analyst to develop a deeper understanding of the market, consumers, and shoppers. You will combine information from Nielsen and Kantar Worldpanel to monitor market dynamics, evaluate brand performance, and generate insights that support strategic and commercial decision‑making.

You will create and automate reports, dashboards, and scorecards using Power BI and Excel; lead the category forecasting process; and help improve the data analytics ecosystem with new

Formación

• 4–6 years of relevant professional experience in Market Insights, Consumer Insights, Shopper Insights, Market Research, BI, or similar areas.
• Advanced level of English with ability to communicate insights to stakeholders.
• Experience with Nielsen, Kantar Worldpanel, or comparable market intelligence tools is highly desirable.
• Strong communication and stakeholder management skills; proactive and autonomous.

Responsabilidades

• Analyze and integrate market, consumer, shopper, and internal data to generate actionable insights and recommendations that support business growth.
• Monitor market trends, brand performance, and market share to identify opportunities and inform strategic decisions.
• Create and automate reports, scorecards, and dashboards using Power BI, Excel, and other analytical tools.
• Lead the category forecasting process, assessing long-term trends and their potential impact on the business.
• Improve the data and analytics ecosystem by introducing new methodologies, tools, and technologies, including AI, in collaboration with IT and external partners.
• Enable data-driven decision-making by translating complex information into clear recommendations and training colleagues on tools and data interpretation

Conocimientos

Analytical thinking

Stakeholder management

Communication skills

Autonomous work style

Herramientas

Power BI

Nielsen

Kantar Worldpanel

Descripción del empleo

Essity is seeking a Market Research Analyst to develop a deeper understanding of the market, consumers, and shoppers. You will combine information from Nielsen and Kantar Worldpanel to monitor market dynamics, evaluate brand performance, and generate insights that support strategic and commercial decision‑making.

You will create and automate reports, dashboards, and scorecards using Power BI and Excel; lead the category forecasting process; and help improve the data analytics ecosystem with new