Industry Insights Analyst

Nielseniq; Bogotá; Presencial; COP 90.000.000 - 150.000.000; Jornada completa

Descripción de la vacante

NielsenIQ is seeking a seasoned analytics professional in Bogotá to translate business questions into actionable insights. You will develop high-impact content, build stakeholder relationships, and lead cross-functional initiatives that drive client outcomes.

You will analyze syndicated data, identify trends, and craft data-driven narratives using PowerPoint and related analytics tools to support growth for Emerging Brands.

Formación

• Bachelor's degree in a business or analytics field is required or equivalent.
• 5+ years in customer success, market research, or analytics roles.
• Strong ability to translate data into strategic insights and storytelling.

Responsabilidades

• Develop analytical content for trade collateral, proposals, and customer presentations.
• Build relationships with internal stakeholders to deliver timely insights.
• Lead cross-functional workstreams and socialise product and data enhancements.
• Analyze datasets to identify trends, opportunities, and growth drivers.
• Create data-driven PowerPoint materials for leadership and prospects.

Conocimientos

Analytical thinking

Data storytelling

PowerPoint visualization

FMCG metrics knowledge

Stakeholder management

Educación

Bachelor's Degree in Business Administration, Marketing, Economics, Industrial Engineering, Statistics, Data Analytics, Mathematics, or related field

Advanced studies or certifications in Market Research or Business Analytics

Herramientas

PowerPoint

Descripción del empleo

Key Responsibilities

Customer Engagement & Strategic Partnership

Partner closely with the Emerging Brands Leadership Team to prioritize, scope, and deliver high-impact analytical content that supports trade collateral, prospecting activities, proposals, customer presentations, and joint business planning sessions.

Build strong relationships with internal stakeholders to understand evolving business priorities and deliver timely, value-added insights.

Act as a trusted advisor by translating business questions into structured analytical approaches and actionable recommendations.

Support the NIQ mission of becoming the preferred measurement partner for Emerging Brands through high-quality insight generation and customer-focused deliverables.

Advanced Data Analysis & Insight Development

Analyze NIQ datasets and syndicated solutions to identify emerging consumption trends, shopper behaviors, market opportunities, and category dynamics.

Connect market trends to customer pain points and business opportunities within the Emerging Brands portfolio.

Develop strategic analyses that quantify market opportunities and support customer acquisition, retention, and growth initiatives.

Leverage multiple NIQ solutions, including The Full View, OmniShopper, Strategic Planner Global, Nielsen Product Insider, and Advanced Analytics, to provide comprehensive business recommendations.

Insight Delivery & Data Storytelling

Develop compelling PowerPoint presentations and analytical materials that communicate complex findings in a clear, concise, and business-relevant manner.

Create impactful visualizations and data-driven stories tailored to diverse audiences, including internal leadership, commercial teams, and prospective customers.

Ensure deliverables maintain a high standard of quality, consistency, and commercial relevance.

Cross-Functional Leadership & Product Support

Lead internal workstreams in partnership with Product, Operations, Customer Success, and Account Leadership to assess, communicate, and socialize Product Enhancements, Market Enhancements, and Data Quality Alerts.

Build business cases that support changes to syndicated product coding and category hierarchy based on Emerging Brands Voice of Customer feedback, governance board requests, and hierarchy backlog priorities.

Collaborate across functional teams to improve internal processes, product adoption, and operational efficiency.

Contribute to internal knowledge-sharing initiatives by documenting best practices and developing training materials when new processes or enhancements are introduced.

Operational Excellence & Continuous Improvement

Support onboarding and enablement activities related to Emerging Brands products, services, and analytical capabilities.

Identify opportunities to improve internal workflows, reporting processes, and analytical methodologies.

Maintain a strong sense of ownership, urgency, and accountability while managing multiple priorities in a dynamic environment.

Contribute to thought leadership initiatives that strengthen NIQ's position as the trusted insights partner for Emerging Brands.

Qualifications

Education

Bachelor's Degree in Business Administration, Marketing, Economics, Industrial Engineering, Statistics, Data Analytics, Mathematics, or related field.

Advanced studies or certifications in Market Research, Business Analytics, or Customer Success are considered a plus.

Experience

5+ years of experience in Customer Success, Market Research, FMCG, Retail, Commercial Analytics, Consulting, or related analytical roles.

Experience working with syndicated market measurement data and customer-facing analytical projects is highly preferred.

Skills & Competencies

Strong analytical thinking with the ability to synthesize large datasets into meaningful business insights.

Excellent data storytelling and presentation skills with advanced PowerPoint visualization capabilities.

Deep understanding of FMCG performance metrics, including ACV, TDP, Household Penetration, Buying Rate, Base vs. Incremental Volume, Share, Distribution, and