Lead Demand Gen & Campaigns—LATAM Markets

Nielseniq; Bogotá; Presencial; COP 55.000.000 - 90.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Descripción de la vacante

NIQ is seeking a marketing leader to drive demand generation across multiple channels, shaping strategies based on market insights and customer behavior. You will partner with regional sales, product, and customer success to identify target audiences and create high-quality leads that convert to customers.

Ideal candidates bring proven demand generation experience, strong analytics, and the ability to own campaigns end-to-end while aligning with global brand messaging and LATAM strategy.

Formación

• Proven experience in demand generation or digital marketing.
• Ability to adapt marketing strategies to local market dynamics.
• Strong analytical skills to optimize campaigns and ROI.
• Experience driving initiatives autonomously across cross-functional teams.

Responsabilidades

• Lead implementation of marketing campaigns across digital and traditional channels.
• Collaborate with sales, product and customer success to target segments and generate leads.
• Monitor, optimize and report on lead generation activities for continuous improvement.
• Align with global brand to ensure consistent messaging and assets.
• Provide input to LATAM strategy from a market perspective.

Conocimientos

Demand generation

Digital marketing

Campaign ownership

Analytical thinking

Cross-functional collaboration

English fluency

Spanish fluency

Portuguese (nice to have)

Descripción del empleo

NIQ is seeking a marketing leader to drive demand generation across multiple channels, shaping strategies based on market insights and customer behavior. You will partner with regional sales, product, and customer success to identify target audiences and create high-quality leads that convert to customers.

Ideal candidates bring proven demand generation experience, strong analytics, and the ability to own campaigns end-to-end while aligning with global brand messaging and LATAM strategy.