Sr Marketing Analyst

Nielseniq; Bogotá; On-site; COP 55,000,000 - 90,000,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NIQ is seeking a marketing leader to drive demand generation across multiple channels, shaping strategies based on market insights and customer behavior. You will partner with regional sales, product, and customer success to identify target audiences and create high-quality leads that convert to customers.

Ideal candidates bring proven demand generation experience, strong analytics, and the ability to own campaigns end-to-end while aligning with global brand messaging and LATAM strategy.

Qualifications

• Proven experience in demand generation or digital marketing.
• Ability to adapt marketing strategies to local market dynamics.
• Strong analytical skills to optimize campaigns and ROI.
• Experience driving initiatives autonomously across cross-functional teams.

Responsibilities

• Lead implementation of marketing campaigns across digital and traditional channels.
• Collaborate with sales, product and customer success to target segments and generate leads.
• Monitor, optimize and report on lead generation activities for continuous improvement.
• Align with global brand to ensure consistent messaging and assets.
• Provide input to LATAM strategy from a market perspective.

Skills

Demand generation

Digital marketing

Campaign ownership

Analytical thinking

Cross-functional collaboration

English fluency

Spanish fluency

Portuguese (nice to have)

Job description

Lead the implementation of marketing campaigns that stimulate interest, conversion, and retention. Utilize a variety of digital and traditional marketing channels to drive engagement and demand for NIQ products and services. Leverage knowledge of the market, including customer behaviours and competitive landscapes, to inform campaign strategies. Continuously adapt strategies to market conditions and customer needs. Collaborate with regional or market sales to identify key audience and customer segments and customer success teams to curate content to generate high-quality leads and ensure smooth transition from lead acquisition to customer conversion. Monitor, optimize, and report on lead generation activities to ensure continuous improvement. Build and reinforce NIQ's brand presence, in partnership with the global brand team, ensuring consistent messaging and positioning across all channels. Manage market-specific content and assets to enhance brand visibility. Work closely with regional marketing, sales, product, and customer success teams to ensure alignment on objectives, initiatives, and market strategy. Provide input into the broader LATAM strategy from a market perspective. Regularly measure and report on the effectiveness of demand generation campaigns, utilizing data and insights to optimize efforts. Use metrics such as MQLs, SQLs, conversion rates, and ROI to track performance and recommend adjustments. Stay up-to-date on the latest marketing trends, tools, and technologies. Bring fresh ideas and approaches to the team while continuing to develop personal skills and capabilities in demand generation and broader marketing tactics.

Required Skills & Experience:

• Proven experience in demand generation or digital marketing, with a working knowledge of best practices in the field. Strong understanding of the market and customer landscape.
• Demonstrated ability to adapt marketing strategies to local market dynamics while aligning with company objectives and processes. Understanding of the broader marketing landscape, including customer acquisition, retention, and growth.
• Ability to drive initiatives autonomously, taking ownership of campaigns and outcomes. Accountable for results and collaboration across teams to achieve objectives.
• Strong analytical and problem-solving skills to determine solutions to challenges in campaign performance or market shifts. Able to adjust strategies using experience and judgment.
• Own the quality of marketing deliverables and drive impactful results. Contribute to the overall success of the market by impacting revenue.
• Excellent communication skills, with the ability to explain complex marketing concepts in simple terms. Comfortable working with cross-functional teams and external partners.

Preferred Qualifications:

• Fluency in English, Spanish and if possible Portuguese.
• Preferable Experience working in an international, matrixed organization.

Core Competencies:

• Ability to have a strategic marketing perspective in enabling business growth while keeping a "roll up your sleeves" mentality and hands-on approach
• Ability to manage and successfully partner with global, region and country stakeholders, especially but not limited to commercial leaders
• Results-driven and savvy in data analysis when measuring campaigns' impact and adjusts strategy accordingly. Ability to leverage the full marketing mix and communication tools to drive demand into funnel for revenue impact and strengthening brand value and preference
• Ability to operate in complex matrixed and high paced organization, adept communicator and entrepreneurial influencer, with strong execution skills to deliver results under pressure.
• Ability to identify and solve or elevate potential challenges, issues and barriers to communication effectiveness and using influence, diplomacy, critical-thinking and creative problem-solving to address them

Our Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)
• NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world