Growth Marketing & Lead Gen Specialist

RAM BPO ?; Medellín; On-site; COP 60,000,000 - 120,000,000; Full time

Job summary

A growing marketing firm in Colombia seeks a growth-focused marketer to design and execute lead generation campaigns. The ideal candidate will have hands-on experience generating B2B leads and a strong knowledge of IA and marketing automation. Key responsibilities include creating landing pages, analyzing performance, and optimizing ongoing strategies. This role requires a data-driven and execution-focused mindset, with an emphasis on delivering measurable results.

Qualifications

• Hands-on experience generating B2B leads.
• Strong knowledge in IA and marketing automation.
• Data-driven mindset with an ownership mentality.

Responsibilities

• Design and execute lead generation campaigns.
• Create landing pages and automated workflows.
• Analyze performance and optimize continuously.

Skills

B2B lead generation

IA knowledge

Marketing automation

Growth marketing

Data-driven mindset

Execution-focused mentality

Job description

A growing marketing firm in Colombia seeks a growth-focused marketer to design and execute lead generation campaigns. The ideal candidate will have hands-on experience generating B2B leads and a strong knowledge of IA and marketing automation. Key responsibilities include creating landing pages, analyzing performance, and optimizing ongoing strategies. This role requires a data-driven and execution-focused mindset, with an emphasis on delivering measurable results.