LATAM Growth Marketing Lead - Inbound Demos & Multi-Channel

Rippling; Bogotá; Híbrido; MXN 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Rippling is seeking a growth-focused marketer to own inbound motion and scale demos in LATAM. You will manage a multi-million dollar budget, optimize channel mix, and run experiments across email, WhatsApp, paid social, and content to expand reach in Mexico and the wider LATAM region.

You will collaborate with GTM, demand generation, marketing operations, and analytics teams, translating data into actionable growth strategies while maintaining high-quality communications in English and Spanish.

Formación

• 5+ years in fast-paced growth/marketing roles.
• Experience managing multi-channel inbound/demand gen.
• Ability to own budgets and drive experiments.
• Proficient in English and Spanish writing and communication.
• Comfort with SQL and data analysis.
• Nice to have Portuguese or LATAM market exposure.

Responsabilidades

• Own inbound motion to drive qualified demos for new logo sales in LATAM.
• Manage a multi-million dollar annual budget and optimize channel allocations.
• Develop LATAM channel strategy and run test-and-learn roadmaps.
• Scale email, WhatsApp, paid channels, and content to reach key personas across Mexico and LATAM.
• Partner with brand, analytics, product, and sales teams to execute.
• Analyze data, read replies, and use SQL/Excel to improve performance.
• Share insights and wins across the marketing team.

Conocimientos

Growth mindset

Cross-functional

Data-driven

Bilingual English/Spanish

Creativity

Ownership

SQL

Herramientas

SQL

Excel

Descripción del empleo

Rippling is seeking a growth-focused marketer to own inbound motion and scale demos in LATAM. You will manage a multi-million dollar budget, optimize channel mix, and run experiments across email, WhatsApp, paid social, and content to expand reach in Mexico and the wider LATAM region.

You will collaborate with GTM, demand generation, marketing operations, and analytics teams, translating data into actionable growth strategies while maintaining high-quality communications in English and Spanish.