LATAM Digital Commerce Innovation Lead

FashionUnited Group; Bogotá; On-site; COP 374,895,000 - 562,342,000; Full time

Job summary

adidas Group is seeking a Senior Manager Digital Commerce Innovation to shape and accelerate LATAM digital business models across social,WhatsApp, and omnichannel opportunities. You will translate trends into actionable strategies and lead cross-functional teams to deliver scalable commerce initiatives.

The role combines P&L ownership, consumer-first design, and strong stakeholder management to drive speed to market while balancing value and feasibility.

Qualifications

• University degree in related field.
• Experience in digital commerce, eCommerce, marketplace, omnichannel, or related digital/business functions.
• Advanced English required; Spanish/Portuguese is a plus.

Responsibilities

• Define strategic roadmap for new LATAM digital commerce models.
• Design business models across product, pricing, promotion, placement and KPIs.
• Build business cases with P&L logic, investments, risks, and recommendations.
• Leverage data and AI to scale business models rather than depend on tech teams.

Skills

Digital commerce

eCommerce

P&L management

Strategic planning

Stakeholder management

Cross-functional leadership

Project management

Data analytics

AI in commerce

Education

University degree in Business Administration, Marketing, Digital/Engineering

Job description

adidas Group is seeking a Senior Manager Digital Commerce Innovation to shape and accelerate LATAM digital business models across social,WhatsApp, and omnichannel opportunities. You will translate trends into actionable strategies and lead cross-functional teams to deliver scalable commerce initiatives.

The role combines P&L ownership, consumer-first design, and strong stakeholder management to drive speed to market while balancing value and feasibility.