Senior LatAm Digital Commerce Innovation Lead

Joinimagine

Bogotá ciudad, Guavio

On-site

COP 397,035,000 - 595,553,000

Full time

14 days+

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Job summary

adidas is seeking a Senior Manager Digital Commerce Innovation to shape and accelerate new and existing digital business models across Latin America, including social commerce, WhatsApp sales, and omnichannel experiences.

You will translate market trends into strategies, own P&L considerations, lead cross-functional teams, and drive fast, consumer-first implementations across product, pricing, promotion, and placement.

Qualifications

University degree in Business Administration, Marketing, Digital, Engineering, Economics, or related fields.
Advanced English required to collaborate with global stakeholders; Spanish and/or Portuguese is a plus.

Responsibilities

Define the strategic roadmap for new digital commerce business models in Latin America, prioritizing opportunities based on consumer relevance, revenue potential, scalability, and business impact.
Design clear business models across product, pricing, promotion, placement, operational requirements, success KPIs.
Build business cases with P&L logic, investment needs, expected impact, risks, dependencies, and recommendations for decision-making.
Lead cross-functional delivery from concept to launch with business, digital, technology, finance, operations, and market teams, ensuring initiatives are executed on time and in full.