Key Account Manager (Home Appliance)

TCL; Bogotá ciudad; On-site; COP 133,920,000 - 200,880,000; Full time

Job summary

TCL Colombia is seeking a commercially driven Key Account Manager for the White Goods/Home Appliances segment. You will manage key accounts and develop new business opportunities in the Colombian market.

The role requires experience in home appliances or durables, with a focus on negotiations, customer development, and channel management. Travel nationwide is expected as part of growth strategy.

Qualifications

• Bachelor's degree in Business Administration, Marketing, International Business, or a related field.
• 4–6 years of experience in sales, KAM, channel development, or key account management.
• Experience in home appliances/white goods sectors is highly valued.
• Experience with buyers, Category Managers, and major accounts is preferred.

Responsibilities

• Manage key accounts and develop new business opportunities.
• Lead commercial negotiations, customer development, and opening of new accounts.
• Manage relationships with customers across retail, distributors, wholesalers, and specialized channels.
• Monitor Sell-in, Sell-out, inventory, margin, forecast, and profitability.
• Collaborate with buyers, Category Managers, and commercial teams from major accounts.
• Develop and strengthen commercial relationships in home appliances and white goods sectors.

Skills

Advanced Excel

Power BI

Commercial negotiations

Channel development

Education

Bachelor's degree

Job description

Travel Requirements: Availability to travel nationwide

1. Job Purpose

We are looking for a commercially driven professional to join TCL Colombia as a Key Account Manager – White Goods / Home Appliances, responsible for managing key accounts and developing new business opportunities in the Colombian market.

The ideal candidate will have experience in home appliances, white goods, consumer electronics, or durable goods, with a strong background in commercial negotiations, customer development, channel management, and business growth.

2. Key Responsibilities

• Manage key accounts and develop new business opportunities.
• Lead commercial negotiations, customer development, and the opening of new accounts.
• Manage relationships with customers across different commercial channels, including retail, distributors, wholesalers, and specialized channels.
• Monitor commercial indicators such as Sell-in, Sell-out, inventory, margin, forecast, and profitability.
• Work closely with buyers, Category Managers, and commercial teams from major accounts.
• Develop and strengthen commercial relationships with customers in the home appliances and white goods sectors.
• Support business growth through effective account management, commercial negotiations, and channel development.

3. Required Qualifications and Experience

Education

• Bachelor's degree in Business Administration, Marketing, International Business, or a related field.

Experience

• 4–6 years of experience in sales, Key Account Management (KAM), channel development, or key account management.
• Experience in the home appliances, white goods, consumer electronics, or durable goods sectors is highly valued.
• Experience in commercial negotiations, customer development, and new account acquisition.
• Experience managing different commercial channels, including retail, distributors, wholesalers, and specialized channels.
• Experience working with buyers, Category Managers, and commercial teams from major accounts.

Industry Experience

Experience with companies in the home appliances and white goods sectors will be particularly valued, including Haceb, Whirlpool, Mabe, Electrolux, LG, Samsung, Challenger, Kalley, Midea, Hisense, and other companies in the industry.

Customer and Channel Experience

Experience managing accounts and commercial negotiations with customers such as Alkosto / Ktronix, Éxito, Falabella, Cencosud, Jumbo, Easy, Homecenter, Olímpica, PriceSmart, Flamingo, ElectroJaponesa, Electroferia, as well as distributors, wholesalers, and regional retailers, will be valued.

Technical Skills

• Advanced Excel skills; an Excel skills assessment will be conducted as part of the recruitment process.
• Power BI knowledge is a plus.
• Knowledge of commercial performance indicators, including Sell-in, Sell-out, inventory, margin, forecast, and profitability.

Languages

• English proficiency at B1–B2 level will be valued.