Colombia - Sales Manager

RELX International; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

RELX International seeks a senior sales professional to penetrate the Colombian market and ensure high-impact execution of HQ strategies. You will lead growth across distributors and Key Accounts, expand white space opportunities, and optimize POSM to uphold brand excellence.

With 5–8 years in FMCG sales and strong analytical skills, you will supervise distributors, monitor market trends, and deliver English HQ reports using AI/LLM dashboards to extract actionable insights for leadership.

Qualifications

• 5–8 years of senior sales management experience in FMCG.
• At least 5 years in the FMCG sector with field-level problem-solving experience.
• Fluent English and native Spanish for formal reporting and collaboration.

Responsibilities

• Penetrate the Colombian sales network and execute HQ strategies.
• Drive sales targets across distributors and Key Accounts.
• Identify and develop new white space accounts and optimize POSM for brand excellence.
• Supervise distributors with daily field visits and on-site inspections.
• Monitor market trends and competitor movements; report in English to HQ.
• Leverage AI/LLM tools to convert field data into actionable leadership insights.

Skills

Sales management

Key Accounts

Analytical logic

Cognitive agility

Bilingual English/Spanish

FMCG experience

Education

Bachelor's degree in Business or related

MBA is a plus

Tools

AI/LLM tools

Digital dashboards

Job description

The core mission of this role is to penetrate the Colombian sales network and ensure the high-impact execution of headquarters' strategies.

• Sales Growth & Performance Management: Drive sales targets across distributors and Key Accounts (KA). Perform deep-dive analysis of the sales cycle to boost monthly Sell-out (SO) and Offtake metrics.
• Key Account Operations & Expansion: Maintain and strengthen relationships with existing core KAs. Proactively identify and develop new "white space" accounts and optimize Point of Sale Materials (POSM) to ensure brand excellence.
• Deep Distributor Supervision: Execute daily field visits and on-site inspections. Maintain real-time control over distributor inventory, logistics, and field execution to ensure 100% alignment with global HQ strategies.
• Market Intelligence & Digital Reporting: Monitor competitor movements and market trends. Utilize English as the primary language for HQ reporting. Leverage digital dashboards and AI/LLM tools to transform complex field data into structured, actionable insights for leadership.

We are seeking a senior sales professional with a robust background in FMCG, strong mathematical logic, and the resilience to navigate complex environments.

• Professional Experience: 5 to 8 years of relevant experience in sales management.
• At least 5 years in the FMCG sector, with a proven track record of "boots on the ground" problem-solving at the distributor and store level.
• Core Competencies:
• Analytical Logic: Exceptional ability for data-driven decision-making and mathematical logic.
• Cognitive Agility: Ability to abstract the complex/informal Latin American sales landscape into structured KPIs.
• Bilingual Proficiency: Native Spanish and Fluent English (written and spoken) for formal business reporting and HQ collaboration.
• Education: Bachelor’s Degree required (Business Administration, Engineering, or related fields). Master’s or MBA is a plus.
• Soft Skills & Values:
• Execution & Autonomy: A "hunter" mindset with the ability to thrive in high-pressure, uncertain environments.
• Cross-Cultural Synergy: High emotional intelligence and the ability to bridge the gap between local market realities and international corporate culture.