Key Account Manager

GFT Technologies SE; Colombia; On-site; COP 120,000,000 - 180,000,000; Full time

Benefits offered by this job

Prepaid medical insurance

Redeemable points

Learning academy

Permanent, indefinite-term contract

Job summary

GFT Technologies SE is seeking an Account-Based Marketing (ABM) Manager to design and execute highly personalized programs for our strategic accounts. You will partner with Client Partners and Delivery teams to drive growth and deepen client relationships across senior stakeholders.

The role requires 5+ years in B2B marketing with strong ABM expertise, excellent communication, and the ability to work autonomously in a global, matrixed environment.

Qualifications

• Degree in marketing or related field.
• Minimum 5 years in B2B marketing with ABM/Strategic Account Marketing.
• Strong communication and stakeholder management skills.

Responsibilities

• Design ABM strategies for strategic accounts.
• Develop highly personalized campaigns aligned with client objectives.
• Collaborate with Client Partners and Delivery teams to identify growth opportunities.
• Coordinate campaign execution across content, events, digital marketing, and CoE teams.
• Research each account to create relevant, personalized experiences.
• Build relationships with internal stakeholders as a strategic marketing advisor.
• Measure impact via engagement, pipeline, and growth metrics.
• Present results and recommendations to marketing leaders and commercial teams.
• Operate with a strategic mindset and data-driven decisions.
• Manage multiple strategic accounts in a global, matrixed environment.

Skills

Advanced English

ABM

Executive engagement

Campaign analytics

B2B marketing

Strategic account marketing

Collaboration with partners

Data-driven decision making

Project management

Global/matrix environment

Education

Degree in Marketing, Communications, Business Administration, International Business, or a related field

Tools

Pardot

Marketing Automation

Campaign Analytics

Reporting

Demandbase

6sense

Terminus

Job description

We are looking for a strategic, results-driven professional to join our team as an Account-Based Marketing (ABM) Manager. You will be responsible for designing and executing highly personalized marketing programs for GFT's most important accounts, working closely with Client Partners and Delivery teams to drive growth for strategic clients.

If you are passionate about B2B marketing, enjoy building trusted relationships with senior stakeholders, and have experience developing end-to-end ABM strategies, we want to meet you.

Required Skills and Experience

Education: Degree in Marketing, Communications, Business Administration, International Business, or a related field.

Experience: Minimum of 5 years in B2B marketing, with significant experience in Account-Based Marketing (ABM) or Strategic Account Marketing.

Technical Knowledge

Account-Based Marketing

• Strategic Account Marketing
• Account Planning
• Executive Engagement Programs

Digital Marketing

• B2B Marketing
• Email Marketing
• Digital Marketing
• Content Marketing
• Event Marketing
• Campaign Management
• Thought Leadership

CRM & Marketing Automation

• Pardot or equivalent platforms
• Marketing Automation
• Campaign Analytics
• Reporting

ABM Platforms (Preferred)

• Demandbase
• 6sense
• Terminus

Key Responsibilities

• Design Account-Based Marketing strategies for GFT's strategic accounts.
• Develop highly personalized campaigns aligned with each client's business objectives.
• Work closely with Client Partners and Delivery teams to identify growth opportunities.
• Coordinate campaign execution with content, events, digital marketing, and centers of excellence teams.
• Continuously research each account's business context to create relevant, personalized experiences.
• Build strong relationships with internal stakeholders and act as a strategic marketing advisor.
• Measure campaign impact through engagement, pipeline, and business growth metrics.
• Present results, recommendations, and improvement opportunities to marketing leaders and commercial teams.
• Strategic mindset and business orientation.
• Excellent communication and influencing skills with senior stakeholders.
• Ability to manage multiple strategic accounts simultaneously.
• Analytical thinking and data-driven decision-making.
• Ability to work autonomously in a global, matrixed environment.
• Strong organizational and project management skills.
• Advanced English (written and spoken).

Preferred Knowledge

• Experience in technology, IT services, or consulting companies.
• Understanding of the enterprise sales cycle and account growth strategies.
• Experience working with global teams and shared marketing (CoE) models.
• Experience developing programs targeted at executives and C-level audiences.

What We Offer

• Prepaid medical insurance: we support your wellbeing with high-quality medical services.
• Redeemable points: enjoy rewards in technology, restaurants, and more.
• Learning academy: access to courses and training for your professional growth.
• Permanent, indefinite-term contract: we offer job stability so you can focus on your goals.
• The opportunity to work with global teams and contribute to marketing strategies for high-impact international accounts.