GTM Manager - Remote Work

BairesDev; Bogotá; Remote; COP 286,451,000 - 381,934,000; Full time

Benefits offered by this job

100% remote work from anywhere

Competitive USD compensation or local

Hardware and software setup for home

Flexible hours

Paid parental leaves & vacations

Multicultural global team & growth

Job summary

BairesDev is seeking a hands-on Growth Marketing specialist focused on account-based marketing and AI-powered automations to drive deals and account expansion for US-based sales teams. You will design and execute multi-channel campaigns, build signal-based automations, and report on pipeline impact while collaborating with top global talent.

Remote, with flexible hours, you will leverage tools like Clay, n8n, Make, Zapier, HubSpot, and Salesforce workflows to optimize results and scale

Qualifications

• 2+ years running ABM programs in direct partnership with sales or account teams.
• 2+ years building automations used by sellers (signal/trigger workflows, data enrichment, routing).
• 2+ years working with US-based commercial teams or marketing to US B2B buyers.
• Hands-on experience executing multi-channel campaigns across at least three channels (email sequences, LinkedIn messaging, LinkedIn Ads, direct mail), with email sequences and LinkedIn required.
• Daily, hands-on use of generative AI/LLM tools inside automations.
• Native or bilingual proficiency in English.

Responsibilities

• Plan and run account-based campaigns for target and existing accounts across email, LinkedIn messaging, LinkedIn Ads, and direct mail, coordinated with each account's sales owner.
• Map commercial processes with sales and account teams and build automations that detect account signals and alert sellers when to take action.
• Build and maintain the data behind these programs, including target-account lists, buying committees, and enriched account and contact records in CRM portals.
• Report weekly to commercial leaders on outcomes, including meetings booked, opportunities created, deals accelerated, accounts expanded, and revenue influenced.
• Test new channels and plays beyond the core four, such as event follow-up, video, or retargeting, and scale the ones that move pipeline.

Skills

ABM campaigns

Automation building

US B2B marketing

Multi-channel campaigns

Generative AI in automations

English proficiency

Tools

Clay

n8n

Make

Zapier

HubSpot

Salesforce workflows

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting‑edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

In this role, you'll be the closest partner our commercial teams have inside Growth Marketing, working daily with US‑based sales and account leaders. This is a hands‑on individual contributor position that blends account‑based campaign execution with building the AI‑powered automations that tell sellers exactly when to act. This is your opportunity to shape how data and AI directly drive new deals and account expansion, using tools like Claude as part of your daily workflow.

What You’ll Do:

• - Plan and run account‑based campaigns for target and existing accounts across email, LinkedIn messaging, LinkedIn Ads, and direct mail, coordinated with each account's sales owner.
• - Map commercial processes with sales and account teams and build automations (CRM, Clay, n8n/Make/Zapier, LLM steps) that detect account signals and alert sellers when to take action.
• - Build and maintain the data behind these programs, including target‑account lists, buying committees, and enriched account and contact records in CRM portals.
• - Report weekly to commercial leaders on outcomes, including meetings booked, opportunities created, deals accelerated, accounts expanded, and revenue influenced.
• - Test new channels and plays beyond the core four, such as event follow‑up, video, or retargeting, and scale the ones that move pipeline.

What we are looking for:

• - 2+ years running account‑based marketing (ABM) programs in direct partnership with sales or account management teams, including co‑selecting target accounts, building joint account plans, and reporting account‑level pipeline or expansion to sales leaders.
• - 2+ years building automations used by sellers, such as signal/trigger‑based workflows, data enrichment, and lead/account routing with tools like Clay, n8n, Make, Zapier, HubSpot, or Salesforce workflows.
• - 2+ years working with US‑based commercial teams or marketing to US B2B buyers.
• - Hands‑on experience executing multi‑channel campaigns across at least three of: email sequences, LinkedIn messaging, LinkedIn Ads, and direct mail/gifting, with email sequences and LinkedIn required.
• - Daily, hands‑on use of generative AI or LLM tools (Claude preferred; ChatGPT or Gemini accepted) inside automations, not only for writing copy.
• - Native or bilingual proficiency in English.

Nice to have:

• - Industrial or process engineering background, or documented process‑mapping work (BPMN, swimlanes in Lucidchart/Miro) used to design sales or marketing workflows.
• - Experience in B2B tech services, IT staffing, or nearshore/outsourcing companies.
• - Background running campaigns aimed at existing accounts, such as expansion, cross‑sell, or renewal plays with account managers.
• - Familiarity with intent data or ABM platforms (6sense, Demandbase, ZoomInfo, Bombora, Common Room).

How we do make your work (and your life) easier:

• - 100% remote work (from anywhere).
• - Excellent compensation in USD or your local currency if preferred
• - Hardware and software setup for you to work from home.
• - Flexible hours: create your own schedule.
• - Paid parental leaves, vacations, and holidays.
• - Innovative and multicultural work environment: collaborate and learn from the global Top 1% of talent.
• - Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.