KAE Direct: Traditional Trade Growth Lead

Kellogg; Girardot; On-site; COP 6,000,000 - 12,000,000; Full time

Job summary

Kellogg's Colombia-based Customer Development team seeks a KAE Direct to drive sell-in and sell-out results, expand distribution, and execute commercial strategies across the Cartagena region. The role focuses on building strong relationships with customers and distributors within the traditional trade channel.

You will lead coverage expansion, improve execution, and collaborate with internal and external stakeholders to achieve commercial objectives. English proficiency is required.

Qualifications

• Bachelor's degree in Business Administration, International Business, Administrative Engineering, or related fields.
• +4 years of commercial experience in key accounts, traditional trade, and distributors.
• Proven experience leading and influencing commercial teams and distributor sales organizations.
• Strong analytical skills with advanced knowledge of Excel and data analysis.
• Solid understanding of traditional trade dynamics, distribution management, and execution excellence.
• Intermediate to advanced English proficiency.

Responsibilities

• Lead sell-in and sell-out strategies across Bolivar, Sucre and Cordoba to hit targets.
• Develop customers and distributors to drive growth in traditional trade.
• Increase distribution coverage and strengthen market share in Mom & Pops, wholesalers, and independents.
• Monitor investments and account performance for profitable growth.
• In-market execution, ensuring strategies are implemented and distributor teams aligned.

Skills

Excel

Analytical skills

English proficiency

Education

Bachelor's degree in Business Administration, International Business, Administrative Engineering, or related fields

Tools

Excel

Job description

Kellogg's Colombia-based Customer Development team seeks a KAE Direct to drive sell-in and sell-out results, expand distribution, and execute commercial strategies across the Cartagena region. The role focuses on building strong relationships with customers and distributors within the traditional trade channel.

You will lead coverage expansion, improve execution, and collaborate with internal and external stakeholders to achieve commercial objectives. English proficiency is required.