Growth Marketing Strategist for Patient Acquisition

Jameda; Bogotá; On-site; COP 60,000,000 - 110,000,000; Full time

Job summary

Jameda is seeking a growth marketing professional to design, analyze, and optimize strategies that boost brand awareness, traffic, and conversions across the acquisition funnel through performance marketing, inbound tactics, content, CRM, and experimentation.

You will identify growth opportunities, collaborate with local and global teams, monitor campaigns on Meta, Google Ads, TikTok, YouTube, and Display, and transform data into concrete action plans to drive sustainable channel growth.

Qualifications

• 4 to 6 years of experience in growth marketing or demand generation.
• Background in marketing, business, economics or related fields.
• Specialization or training in Growth, Digital Marketing, Analytics or related areas.
• Experience analyzing acquisition funnels, sources and channels.
• Ability to analyze CPA/CPL, CAC, ROAS, CTR, CVR, and related metrics.
• Experience with CRM and marketing automation tools.
• Proficient in English (Advanced).

Responsibilities

• Design inbound marketing and lead nurturing strategies via email, WhatsApp, content and other channels.
• Analyze the acquisition and conversion funnel and identify improvement opportunities.
• Develop growth strategies focused on acquisition, activation, engagement and conversion.
• Monitor performance across traffic sources; assess volume, quality, efficiency and impact.
• Manage performance campaigns on Meta, Google Ads, TikTok, YouTube, Display and more.
• Analyze user behavior to optimize experience and move users down the funnel.
• Collaborate with local and global marketing, product and project teams on audiences, budgets and experiments.
• Build and monitor growth dashboards; translate data into actionable recommendations.
• Work with content teams to support demand generation initiatives.

Skills

Growth marketing

Digital marketing

Customer acquisition

Demand generation

Data analysis

A/B testing

English (Advanced)

Education

Marketing/Business degree

Analytics specialization

Tools

HubSpot

Salesforce

Job description

Jameda is seeking a growth marketing professional to design, analyze, and optimize strategies that boost brand awareness, traffic, and conversions across the acquisition funnel through performance marketing, inbound tactics, content, CRM, and experimentation.

You will identify growth opportunities, collaborate with local and global teams, monitor campaigns on Meta, Google Ads, TikTok, YouTube, and Display, and transform data into concrete action plans to drive sustainable channel growth.