Growth-Driven Digital Marketing Specialist

Arthur J. Gallagher & Co.; Puerto Bogotá; On-site; COP 60,000,000 - 100,000,000; Full time

Job summary

Gallagher is seeking a Digital Marketing Specialist to drive growth through data-driven strategies. You will own acquisition funnels, optimize SEO and content, and lead lifecycle marketing initiatives to improve retention and revenue.

The role requires 3–5 years of experience in performance marketing, analytics, and conversion optimization, with a Bachelor’s degree in marketing or business. Collaboration with cross-functional teams and a data-driven mindset are essential.

Qualifications

• 3 to 5 years of experience in performance marketing and customer acquisition.
• Experience with conversion rate optimization and marketing analytics.
• Knowledge of search engine optimization and content optimization strategies.
• Experience developing funnels and lifecycle marketing.

Responsibilities

• Develop and execute integrated digital marketing strategies to drive measurable growth.
• Own acquisition funnels from awareness to conversion and retention.
• Lead SEO, content optimization, and organic growth initiatives across channels.
• Optimize websites and landing pages to improve conversion rates.
• Develop lifecycle marketing programs to increase retention and CLV.
• Leverage analytics and performance reporting to guide decisions.
• Collaborate with sales, product, and web teams to improve experiences.
• Build testing frameworks to uncover new growth opportunities.

Skills

Performance marketing

CRO

SEO

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

Google Analytics

A/B testing

Job description

Gallagher is seeking a Digital Marketing Specialist to drive growth through data-driven strategies. You will own acquisition funnels, optimize SEO and content, and lead lifecycle marketing initiatives to improve retention and revenue.

The role requires 3–5 years of experience in performance marketing, analytics, and conversion optimization, with a Bachelor’s degree in marketing or business. Collaboration with cross-functional teams and a data-driven mindset are essential.