Growth Marketing Strategist: Acquisition & Activation

DocPlanner; Puerto Bogotá; On-site; COP 35,000,000 - 60,000,000; Full time

Job summary

DocPlanner is seeking a growth marketing specialist to design, analyze, and optimize strategies across acquisition channels. You will drive inbound marketing, content, CRM initiatives, and experimentation to grow brand awareness, traffic, and conversions.

You will collaborate with global teams, monitor KPIs, build growth dashboards, and optimize campaigns on Meta, Google Ads, TikTok, YouTube, and more. English proficiency is required.

Qualifications

• 4 to 6 years of experience in growth marketing or demand generation.
• Background in marketing, business administration, or related fields.
• Specialization in Growth, Digital Marketing, Analytics, or related fields.
• Experience analyzing acquisition and conversion funnels, sources, channels, and conversion rates.
• Proficient in analyzing CPA/CPL, CAC, ROAS, CTR, CVR metrics.
• Experience with CRM and marketing automation (HubSpot, Salesforce or equivalent).
• Intermediate/Advanced English - Required.

Responsibilities

• Design inbound marketing and lead nurturing strategies across channels.
• Analyze acquisition and conversion funnel for improvements.
• Lead growth strategies for acquisition, activation, engagement, and conversion.
• Monitor traffic sources and channels for volume, quality, and efficiency.
• Analyze campaigns on Meta, Google Ads, TikTok, YouTube, and more using key metrics.
• Collaborate with marketing, product, and project teams on audiences, budgets, and experiments.
• Build and monitor growth dashboards and KPIs.
• Work with content team to support demand generation.

Skills

Growth marketing

Inbound marketing

Analytics

Performance marketing

CRM/Automation

Experimentation

Lead nurturing

Content marketing

Data dashboards

Education

Marketing / Business / Economics

Industrial Engineering

Communications / related field

Tools

HubSpot

Salesforce

Job description

DocPlanner is seeking a growth marketing specialist to design, analyze, and optimize strategies across acquisition channels. You will drive inbound marketing, content, CRM initiatives, and experimentation to grow brand awareness, traffic, and conversions.

You will collaborate with global teams, monitor KPIs, build growth dashboards, and optimize campaigns on Meta, Google Ads, TikTok, YouTube, and more. English proficiency is required.