Patient Growth Strategist

MioDottore; Bogotá; On-site; COP 60,000,000 - 100,000,000; Full time

Job summary

MioDottore in Bogotá seeks a growth marketer to design, analyze and optimize strategies across acquisition funnel, content, CRM, and experimentation to drive brand awareness, traffic and conversions.

You will refine inbound and paid campaigns across Meta, Google, TikTok and YouTube, monitor KPIs, collaborate with global teams, and build growth dashboards.

4–6 years in growth or digital marketing, CRM experience (HubSpot, Salesforce), and strong English are required.

Qualifications

• 4 to 6 years of experience in growth marketing, digital marketing, customer acquisition, or demand generation.
• Professionals in marketing, business administration, industrial engineering, economics, business, communication, or related fields.
• Specialization or training in Growth, Digital Marketing, Analytics, Performance, or related areas.
• Experience analyzing acquisition and conversion funnels, sources, channels, and conversion rates.
• Ability to analyze CPA/CPL, CAC, ROAS, CTR, CVR, and acquisition efficiency metrics.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce or equivalent).
• Intermediate/Advanced English - Required.

Responsibilities

• Design inbound marketing and lead nurturing strategies using email, WhatsApp, content, and other relevant channels.
• Analyze the acquisition and conversion funnel, identifying opportunities for improvement at each stage.
• Design and lead growth marketing strategies focused on acquisition, activation, engagement, and conversion.
• Monitor the performance of different traffic sources and channels, evaluating volume, quality, efficiency, and contribution to business objectives.
• Analyze user behavior across various digital assets and identify opportunities to optimize their experience and move them further down the funnel.
• Collaborate with local and global marketing, product, and special projects teams to identify opportunities and define audiences, messaging, budgets, and experiments.
• Build and monitor growth dashboards and KPIs, transforming data and insights into recommendations and action plans.
• Work with the content team to develop initiatives that support demand generation objectives.

Skills

Growth marketing

Digital marketing

Customer acquisition

Demand generation

Analytics

CRM

Marketing automation

English (Advanced)

Education

Marketing (or related field)

Business Administration

Economics

Tools

HubSpot

Salesforce

Job description

Job Description

Design, analyze, and optimize growth marketing strategies aimed at increasing brand awareness, traffic, conversions, and other relevant events within the acquisition funnel. You will be responsible for identifying and developing growth opportunities through performance marketing, inbound marketing, content, CRM, and experimentation, contributing to the sustainable growth of the company's various channels and digital assets.

Design, analyze, and optimize growth marketing strategies aimed at increasing brand awareness, traffic, conversions, and other relevant events within the acquisition funnel. You will be responsible for identifying and developing growth opportunities through performance marketing, inbound marketing, content, CRM, and experimentation, contributing to the sustainable growth of the company's various channels and digital assets.

Responsibilities And Duties

• Design inbound marketing and lead nurturing strategies using email, WhatsApp, content, and other relevant channels.
• Analyze the acquisition and conversion funnel, identifying opportunities for improvement at each stage.
• Design and lead growth marketing strategies focused on acquisition, activation, engagement, and conversion.
• Monitor the performance of different traffic sources and channels, evaluating volume, quality, efficiency, and contribution to business objectives.
• Analyze and manage performance campaigns on Meta, Google Ads, TikTok, YouTube, Display, and other channels, using metrics such as CPA, CAC, ROAS, CTR, and CVR to propose optimization actions.
• Analyze user behavior across various digital assets and identify opportunities to optimize their experience and move them further down the funnel.
• Collaborate with local and global marketing, product, and special projects teams to identify opportunities and define audiences, messaging, budgets, and experiments.
• Build and monitor growth dashboards and KPIs, transforming data and insights into recommendations and action plans.
• Work with the content team to develop initiatives that support demand generation objectives.

Requirements

• 4 to 6 years of experience in growth marketing, digital marketing, customer acquisition, or demand generation.
• Professionals in marketing, business administration, industrial engineering, economics, business, communication, or related fields.
• Specialization or additional training in Growth, Digital Marketing, Analytics, Performance, or related fields.
• Experience analyzing acquisition and conversion funnels, sources, channels, and conversion rates.
• Ability to analyze CPA/CPL, CAC, ROAS, CTR, CVR, and acquisition efficiency metrics.
• Experience with CRM and marketing automation (HubSpot, salesforce or equivalent tools).
• Intermediate/Advanced English - Required