Growth Marketing Architect

Doctoralia Colombia; Bogotá; On-site; COP 60,000,000 - 120,000,000; Full time

Job summary

Doctoralia Colombia is seeking a growth marketing professional to design and optimize marketing strategies across acquisition channels, CRM, and content, driving brand awareness, traffic, and conversions.

You will analyze funnels, optimize campaigns on major platforms, and collaborate with global teams to align audiences, messaging, and budgets, while building dashboards and actionable insights.

Qualifications

• 4 to 6 years of experience in growth marketing, digital marketing, customer acquisition, or demand generation.
• Experience analyzing acquisition and conversion funnels, sources, channels, and conversion rates.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce or equivalents).
• Intermediate/Advanced English is required.

Responsibilities

• Design inbound marketing and lead nurturing strategies using email, WhatsApp, content, and other channels.
• Analyze the acquisition and conversion funnel to identify improvements at each stage.
• Lead growth marketing strategies focused on acquisition, activation, engagement, and conversion.
• Monitor performance of traffic sources and channels and assess CPA, CAC, ROAS, CTR, and CVR for optimization actions.
• Collaborate with cross-functional teams to define audiences, messaging, budgets, and experiments.
• Build and monitor growth dashboards and KPIs and translate data into actionable plans.
• Work with content teams to support demand generation initiatives.

Skills

Growth marketing

Lead nurturing

Data analysis

Campaign optimization

Cross-functional collaboration

Education

Marketing / Business degree

Tools

HubSpot

Salesforce

Job description

Doctoralia Colombia is seeking a growth marketing professional to design and optimize marketing strategies across acquisition channels, CRM, and content, driving brand awareness, traffic, and conversions.

You will analyze funnels, optimize campaigns on major platforms, and collaborate with global teams to align audiences, messaging, and budgets, while building dashboards and actionable insights.