Growth Marketing Architect: Acquisition & Activation

Docplanner; Bogotá; On-site; COP 40,000,000 - 70,000,000; Full time

Job summary

Docplanner in Bogotá seeks a growth marketing professional to design, analyze, and optimize growth strategies across acquisition channels and digital assets.

You will develop opportunities through performance marketing, inbound, content, CRM, and experimentation, contributing to sustainable growth of the company's channels. 4–6 years in growth marketing and fluent English are required.

Qualifications

• 4 to 6 years of growth/digital marketing experience.
• Degree in marketing, business, or related fields.
• Experience with CRM and marketing automation.
• Proficiency in English.
• Experience analyzing acquisition funnels and performance metrics.

Responsibilities

• Design inbound marketing and lead nurturing strategies across email, WhatsApp, content, and other channels.
• Analyze the acquisition and conversion funnel to identify optimization opportunities.
• Lead growth marketing strategies focusing on acquisition, activation, engagement, and conversion.
• Monitor performance of traffic sources and channels and evaluate CPA, CAC, ROAS, CTR, and CVR.

Skills

Growth marketing

Digital marketing

Data analysis

CRM

Inbound marketing

Performance marketing

Education

Marketing / Business degree

Tools

HubSpot

Salesforce

Job description

Docplanner in Bogotá seeks a growth marketing professional to design, analyze, and optimize growth strategies across acquisition channels and digital assets.

You will develop opportunities through performance marketing, inbound, content, CRM, and experimentation, contributing to sustainable growth of the company's channels. 4–6 years in growth marketing and fluent English are required.