Growth Marketing Director, Consumer Services

Power Digital; Antioquia; Presencial; COP 279.616.000 - 403.890.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Unlimited time off

Fully flexible: remote or on-site

Healthcare stipend

National holidays + mental health days

Growth opportunities

Descripción de la vacante

Power Digital seeks an experienced Consumer Services Marketing Account Director to manage a portfolio of 4–6 accounts across home services, education, financial services, hospitality, and related sectors. You will optimize lead quality, align marketing with sales objectives, and drive growth through data-driven strategies using Nova and Iris.

You will guide cross-functional teams, conduct quarterly reviews, and communicate performance to clients while expanding relationships and value.

Formación

• 6+ years in lead gen or consumer services marketing
• Experience with clients who have a sales team and can close deals
• Comfortable with paid search-heavy media mixes and local campaigns
• Familiar with local SEO, GMB, and review strategy
• Proven track record of retaining and growing accounts

Responsabilidades

• Employ AI technologies to enhance and optimize business processes
• Coordinate cross-functional teams around a single account strategy
• Lead quarterly reviews focusing on lead quality and CAC
• Build definitions of good leads with client sales teams
• Own senior client relationships and drive renewals and expansion
• Coach analysts and specialists with direct feedback

Conocimientos

Lead generation

Consumer services marketing

Sales-aligned marketing

Paid search

Local SEO

Herramientas

Nova ecosystem

GMB

Descripción del empleo

Power Digital seeks an experienced Consumer Services Marketing Account Director to manage a portfolio of 4–6 accounts across home services, education, financial services, hospitality, and related sectors. You will optimize lead quality, align marketing with sales objectives, and drive growth through data-driven strategies using Nova and Iris.

You will guide cross-functional teams, conduct quarterly reviews, and communicate performance to clients while expanding relationships and value.