Growth-Driven Google Ads Strategist: Own the Funnel

Sweat Pants Agency; Medellín; Remote; COP 282,672,000 - 471,120,000; Full time

Job summary

Sweat Pants Agency is seeking a results-focused marketer to own end-to-end paid media across Google Ads, Meta and YouTube for 50 DTC/eCommerce brands. You will be the client’s direct contact, write updates, defend decisions, and drive measurable growth with real budgets.

You will audit accounts before touching them, manage campaigns across brand and non-brand, and optimize tracking and landing pages to improve conversions and ROAS.

Qualifications

• Hands-on paid media with real budgets; proven results.
• Ability to own client relationships and communicate clearly.
• Strong analytical mindset and problem solving.

Responsibilities

• Own end-to-end PPC accounts for DTC brands, from strategy to client contact.
• Audit campaigns before touching them and present findings via Loom or calls.
• Differentiate brand vs non-brand strategies and manage PMax/Shopping behavior.
• Own tracking, feed quality, landing pages, and conversion metrics.
• Deliver results with clear reasoning and defend decisions to clients.

Skills

Google Ads

Meta Ads

PPC Strategy

Client communication

Attribution modeling

GA4 tracking

Tools

GA4

GTM

Shopify

Job description

Sweat Pants Agency is seeking a results-focused marketer to own end-to-end paid media across Google Ads, Meta and YouTube for 50 DTC/eCommerce brands. You will be the client’s direct contact, write updates, defend decisions, and drive measurable growth with real budgets.

You will audit accounts before touching them, manage campaigns across brand and non-brand, and optimize tracking and landing pages to improve conversions and ROAS.